The term "branding" is brought up often in business and marketing. Some mistake the term as only being used for "products," but in reality, branding should be an important part of the marketing strategy for service based businesses as well. The marketing company and/or business owner is, after all, selling a service, just as product-based companies are selling specific items.
The article linked below is worth taking the time to read if you are interested in finding out more in relation to building a brand. The key point of the article is a list of strategies for branding a business. You'd be surprised at how many are common practice for many businesses, but a few of the ideas listed may be things not thought of initially when managing a company and selling a product/service.
If you like these ideas, but just aren't sure how to implement them or how to begin the process of "branding" yourself, contact Newton Peach Marketing, and we'll be happy to help you come up with a marketing strategy that suits you AND your business!