New Year, New Growth: Why Marketing Your Business Should Be This Year's Resolution

It hardly seems possible, but 2015 has come and gone and we are staring down a New Year. Newton Peach Marketing has been so excited to add valued clients to our list of partners this year, and we look forward to helping them grow, and adding new businesses in 2016! 

It amazes us how many businesses don't recognize the great need for marketing.  Small businesses are particularly at risk for this mindset, since they often have limited resources and small business owners have to micromanage their time in order to get everything done.  We understand that, because we are a small business ourselves!  However, marketing shouldn't be looked at as an "extra", but rather, as a requirement.  It is vital to the growth of your business, and to maintaining your current clients and customers. 

Why? 

Well, let's compare it to a familiar memory for many of us: our school years.  We all remember the kids who seemed to continually have a large circle of friends around them.  They were involved in everything, their name was everywhere, and they were deemed "popular".  Were they necessarily that much more special than the myriad of other kids around them?  Probably not, but they put themselves out there.  The kids who were hesitant to participate and chose instead to sit at a distance in the corner didn't get noticed much, but probably not because they weren't friendly or were incapable of having friends, but because they weren't willing to get out there.  How many of you, our readers, remember hearing "If you want to make a friend, you have to be a friend.", from a parent or other adult? 

This same idea is true of marketing your business.  It can be easy to fall into the trap of going about the nuts and bolts of running your business, all while you're "sitting on the sidelines" of your community.  That community is your customer base, and if you aren't out there where they can see you, interact with you, and get to know you, then you aren't going to grow! Marketing through means such as a quality website, blogging, social media pages, community event sponsorships, printed materials, etc. are how to make sure your name is seen by potential clients.  It's how you "win them over" in a sense. 

Now, we understand that this can seem overwhelming and difficult.  Just like the child who quakes at the idea of putting themselves out to make friends, we know that small business owners rarely have the time, energy, or funds to focus on getting their name out in the community.  Running a business is HARD!  That's why Newton Peach Marketing is here for you. We want you to focus on making your business the best it can be...and allow us to make sure people are seeing it!  Like the teacher who helps guide kids toward the opportunities needed to make friends, we are here to do the legwork for you, and we love getting to see you reap the results! 

In this new year, make it your resolution to grow your business!  If you think that adding to your marketing is something you're ready for, give us a call.  We customize plans for each individual client, ensuring that their needs are best met within their budget, whatever it may be. 

We want to make sure that 2016 is your best year yet!  Happy New Year from NPM!