Marketing has morphed into a totally different look over the last decade. In the past, marketing consisted of flyers, door-to-door contact with potential customers, and if you were REALLY spending cash, radio or television advertisement. Today though, marketing is mainly an online affair. While printed materials are still important (especially the classic business card), they aren't nearly as relevant as they used to be. Modern day marketing takes place through web pages, social media, and visual content, especially videos.
While video-style marketing (like the television advertisements mentioned above) were previously only available to businesses who could afford professional film work, platforms such as YouTube and Vimeo have opened up a whole new world to the small-business community. Marketing your business through video content is now as easy as pulling out your smartphone, tablet, or other camera device. Editing, if necessary, has been simplified and social media platforms (Facebook, Google+, etc.) make it easy to share your content to a wide audience.
Why though, is video so popular and important for a small business?
It helps your audience personally connect with you (and subsequently, your business). People feel like they "get to know you" when they are able to watch video content of your expressions, hear your voice, etc. By engaging potential customers in this way, you are more likely to gain their trust and that means they are more likely to become a client.
It packs a punch. Written word, even in the context of social media, doesn't always hold the attention of an audience. We live in a society where immediate gratification is key, and having to read content sometimes turns people off. A video allows you to get a lot of information in a very short amount of time, while keeping potential clients entertained with music, mannerisms, etc. A video allows your message to be heard and shared easily, efficiently, and in a fun way.
It can make money for your business! Many larger businesses, brands, etc. are coming on as sponsors with smaller businesses now through video content. By promoting other businesses and products through your video content, you can not only gain additional income, but also increase the popularity of your own business, since the larger brands have a larger following of clients that will now be seeing your video. That popularity can turn into big money if cultivated and managed properly.
Think that adding video content to your existing marketing plan is right for you but don't know where to start? We can help! Newton Peach Marketing offers customized marketing plans for each client that comes our way. From completely original business cards, to web design, to videos that represent you and your business, we offer a variety of services to help you GROW!
Give us a call, and let us help you make your small business a BIG success.