Think Twice Before Posting: How Your Online Presence Can Hurt Your Business

In an age where most of our lives are displayed online, whether with blogs, social media outlets, videos, or even personal websites, it can be easy to forget how much impact the content you place online can have.  When you are in the middle of starting or growing your own business, what you put out on the internet, even on your personal outlets and pages, can have a negative impact on your compony and your professional reputation. 

How? 

Your online activity can be used against you when you hold any kind of authority.  Whether it be a social media post, content written by you on a blog or website, or even a video created and shared, if it contains information that is in any way offensive, derogatory, or otherwise disagreed with by a coworker, client, customer, etc. it can come back to haunt you.  Technically once you put something out on the internet it becomes public property.  While there are some limits to this, and you might have limited privacy, social media typically doesn't fall under these categories, and your information is open to pretty much anyone who wishes to pull it if they try hard enough. 

How then, can you protect yourself without locking down your online presence and feeling like a slave to your job?  It's simple: think twice before posting.  Obviously, don't mix business and your personal life online unless it's in a way that is mutually beneficial.  Another tip would be to avoid connecting with customers and clients personally online unless you feel you can without them getting more information than they need about your own life outside of the business. Mixing business and your home life usually ends up having negative results in the long rung. 

A guaranteed way to keep your online presence managed, and your personal life separate?  Let someone else professionally design and maintain your business internet presence through social media, blogging, and your website.  Newton Peach Marketing is proud to offer all of these services and more to the Central Florida region.  We are based in Winter Haven, and we have clients in Lakeland, Lake Wales, and the greater Polk County area.  Give us a call and let us help you grow your business, without putting your reputation at risk on the internet.