outsourced marketing

Finding The Right Font: Why Does It Matter?


Growing your business requires making countless decisions, like interviewing and selecting employees, choosing your bookkeeping method, hours for your office, etc. Even advertising your business requires formulating a budget, investing in various outlets and outreach opportunities (like local publications, social media, radio/television ads, and more), and narrowing down which options work best as you see the results come in. However, one choice you might not put a lot of thought into is...font. 

Yep, font. The very formation of the letters, that make the words, that make up the advertisements, posts, blogs, websites, emails, and every other digital form of written communication that is responsible for representing your brand to the public is often underestimated when making decisions for your business...but maybe you should give it a little more consideration before you hit that "Publish" or "Send" button. Fonts can completely change the way a message is perceived and can take an ad from eye-catching to an eyesore. So, what criteria should you look for when choosing a font? 

  • Consider the type of project. A business email to a potential client vs. a fun advertisement about an upcoming community festival you'll be attending require TOTALLY different font styles. Anyone who has ever received an important professional email in Comic Sans will understand that the type of font you choose can change the way someone sees you as a business owner and will give your brand an unprofessional air on the end of the reader. It's key to understand which types of font are best for the work at hand. Save the fun, bold fonts for events or informal publications, and stick to the classics for the important business. 
  • Consider the reader. Different readers will need different font styles. Sending out a newsletter to a retirement community? You'll probably opt for a basic font with slightly larger-than-average sizing for easy reading. A fun grand opening ad for a hip, new club in your area on the there hand would opt for a bold, exciting font, likely with pops of color, to stand out to their younger clientele as they scroll through social media or flip through a local magazine. Knowing your target audience will help you pick a font that is sure to draw readers in instead of making them look the other way. 
  • Remember that publications/written text have feelings too. What we mean is, every piece of written work or graphic design has a tone/feel to it that is meant to convey a message. An exciting local event, a sad tribute to a lost employee or business connection, a serious article/post regarding a company topic, etc. all have different "vibes" that need to be reflected by the font. For example, you wouldn't typically use a bright pink, curly, cursive font for an email to employees about a company policy. In the same way, using a bland, serious font for a fun office party is not the way to get people excited. You need to think about the desired tone of your piece and use that to help you choose a font that reflects the same. 
  • When it comes to your design needs, posts, blogs, and more, decisions can be overwhelming. That's why outsourcing your marketing to a local, trusted company like Newton Peach just makes sense! You get all the benefits of a customized marketing plan without all the work. You enjoy results without having to make continual decisions or think about which options are working best to expand your customer base and increase profits. That's our job, because OUR goal is to grow YOUR business. We are proud to serve the Central Florida area with top-quality services to a variety of clients, from small businesses to large firms, and we are ready to help you. Give us a call! 

Back to School Savings: How to Handle School on a Budget

If you're a local business owner and preparing to send your kids back to school like most parents throughout Polk County, it can be a stressful time for many reasons. Not only are you under a time crunch with the orientations, daily drop-off/pickup routine, lunch packing, and after-school activities (in addition to running your business), but your budget can also feel the strain. Back to school can be expensive, especially for those with multiple children and several school shopping lists to complete before the first day back in the classroom. Even after the first day, there are daily lunches that must be provided, school clothes and shoes needed throughout the season, etc. 

So, how can parents who want to mitigate their spending handle back to school? Try these tips to save money (and stress) this school year: 

  • Watch your local sale papers during the month of back to school. Here in Polk County, school starts back tomorrow, but many stores offer their back to school deals throughout the month of August. Some stores mark items down to as low as $0.01 each if you buy a certain amount, which makes them a great option for parents of several school-aged kids since they have to buy multiples anyway! Other stores offer "daily deals" (a different marked down item each day) or reward points and cash back for back to school shopping. If you handle school shopping with a strategic plan, you can save a significant amount of money. 
  • Hit up your discount store. Stores like the 99-Cent store, the Dollar Tree, etc. offer lots of back-to-school supplies (even sanitizing wipes and Kleenex!) and can help you check off your child's list without breaking the bank. Many of their products are the name brands you know and trust, so take time to investigate their shelves before you spend more at another location. 
  • Buy lunch items in bulk. Membership clubs are a great way to buy in bulk, but many of our local grocery and big box stores sell certain items at really cheap prices if you buy X amount of more. Take advantage of these deals and stock up on non-perishables (like fruit cups, granola bars, peanut butter, etc.). Even bread, sandwich meats, and other refrigerated or perishable items can be purchased in bulk and then frozen to use as needed. Saving money on these items can help with spreading out the cost of lunch packing each day, and is usually much cheaper than buying your child's lunch at school. 
  • Look for school clothes and shoes on consignment. Kids outgrow clothes and shoes quickly, leaving their items very gently used. Shop local consignment stores or seasonal consignment sales to find your kids' closing and shoes at greatly reduced prices. You can usually find top-of-the-line brand names at these sales, which means your kids will be proud to wear what you find. Wash them up, and they'll never know they aren't new! 

These tips are a great way to save money and lessen financial stress this school year, but what about saving yourself from stress within your companyRunning your own business takes extensive amounts of time and energy, and that's without thinking about growth and outreach. If handing off your marketing sounds like a relief, Newton Peach Marketing is what you're looking for. Local Central Florida businesses trust us to build their brand within their community, and help grow their business. Through social media and developing online presence, as well as business fairs and expos, graphic design needs, and more, we aim to help your business be perceived in exactly the way you want by your target audience. The best part? We customize options to fit your needs and your budget, so you can enjoy the benefits of hiring out your marketing without compromising your financial situation. 

Give us a call to get started wth business growth and less stress. Good luck to all the students and teachers heading back to school here in Polk County this week!