The real estate market is BOOMING! People are flooding into Polk County looking for the perfect location for their home and/or business. Realtors are scrambling just to stay on top of their current sales, let alone putting effort into growing their business further. However, we all know the adage: a business that isn't growing is...dying. Fortunately, that does not have to be you. A strong marketing plan is a strategic way to keep your business growing, and with modern day digital options, your choices are many when it comes to how, when, and where to advertise your real estate business.
At Newton Peach Marketing, we are passionate about helping local businesses in and around the greater Winter Haven area grow to their full potential, and that includes you. If you're a realtor who knows you need to put effort into growing your brand, but don't know where to start, this post is targeted at you. Here are just a few ideas you can jumpstart business growth and establish yourself in the area:
Use keywords in all online content. Blogs, social media posts, your website, and even miscellaneous posts on real estate platforms will increase your hits online, and will result in more exposure for you. City names in your area where you work, real estate terminology, and even specific area attractions are great to include since they'll get more search hits that directly correlate with your services and your business. In other words, the more times your name gets tagged with these words, the more likely you'll be to come up in search results when people Google things like "great realtors in the Central Florida area" and that means more clients (and profit) for YOU.
Share posts from the social media pages of area attractions, local restaurants, unique local businesses, etc. Not only does this help "build your brand" of supporting other locals, but it also showcases what your area has to offer and why people would want to buy there. The goal is to make your area look as attractive as possible, because once you get people interested in the region, you can interest them in the various homes or properties that you have for sale through your real estate business.
Stay engaged and active on your online platforms...especially social media! Facebook, Twitter, and Instagram can be huge assets to realtors if you know how to use them properly. These platforms require solid content that's entertaining and concise, eye-catching pictures, and quick response time to offer maximum benefit, but if you're willing to put that effort in, the results can be surprising. You'd be surprised how many current home buyers found the house they're purchasing through an online platform. Be sure that you're including current, featured listings in priority spots on your social media pages, and then SHARE THEM! Making a post shareable (or encouraging people to retweet it) is a nifty way to spread awareness of what you have available and increase your reach.
Spend money on the photography...it's worth it! Good HDR photos can make or break how many prospective buyers you pick up when marketing your brand online. Hiring a photographer, or investing in a top notch camera and learning how to take professional grade photos yourself, will make it much easier to get the look you want and pick up more buyers with each listing/post/etc.
Have a pro come in and help with Open House events. You can't be everywhere at once. Having marketing personnel there to help you oversee greeting visitors, making sure materials are in the hands of buyers, and refilling any water coolers, refreshment trays, and so on is a great impression on those who take the time to come to the open house, and frees you up to talk business with seriously interested buyers, or visitors who need a little extra attention from you as the realtor.
First impressions matter. Materials such as flyers, online ads, posters and signage, etc. need to be well-designed, eye-catching, and consistent to make the best impression on your audience and hopefully draw people in. Quality materials directly reflect your business, and you want to give off the right impression.
Feeling slightly overwhelmed with all that info? We know that all of these tasks and ideas on top of your current workload can seem impossible, and you probably think that hiring in-house marketing or a marketing agency would be out of your budget...but don't jump to conclusions just yet. Newton Peach Marketing offers services tailored to each individual client, meaning we take your needs, your goals, and your budget into consideration when formulating a plan. There are no prepackaged marketing plans here...just one local business trying to help another, with skills and connections we've acquired through our years in the marketing world. Take some time and chat with us about your own unique business, and how you want to promote it to the people in this area. You just might be surprised how we can help you achieve that goal at a price you can afford. We can't wait to work with you and help you make the sale again and again!