As a marketing agency here in Winter Haven, Newton Peach Marketing is used to seeing other agencies of all sizes and types come into the area. We often have clients, and potential clients, ask us about some of their offerings, and how we are different. While each marketing consultant will bring their own unique specialties and style to the table, and those aren't necessarily right or wrong (more of a taste preference), there are some red flags you should watch for as a business owner before you choose a company and sign a contract.
Companies that create your accounts for you...in THEIR name! This is a huge issue we face when we take on clients who previously used another agency. If you do not have control and full access to your own business accounts within Facebook, Google, Twitter, Instagram, etc. then something is wrong. You, as the business owner, should never be second in command when it comes to platforms advertising your business. Before you give your login information to the company doing your work, ask to be made the primary owner/administrator on all accounts, and require that they turn over all login information to you for accounts they create.
Companies that claim to offer custom content, but are actually content sharing with everyone. This is a common practice, and while not wrong by most accounts, it's not effective for marketing your business and isn't going to get the results you want. You're being charged premium prices for content that isn't tailored to you or your business, but rather, is shared across multiple clients in that same field. So, if you're an AC company and your marketing agency just posted a blog link about summer maintenance, chances are every other AC service company they work with got the exact same link.
Agencies that have their main office in an entirely different state (or country) than your business. How can you expect premium customer care if the person representing your business online isn't even familiar with your area? Much of digital marketing revolves around connecting you with potential customers by using local wording, trending topics, etc. in your own unique region. A one size fits all marketing agency can't offer that, no matter what they say.
Newton Peach Marketing serves local businesses in the Winter Haven area because we ARE a business in Winter Haven. We consider clients our own friends and neighbors, and often frequent their businesses as customers ourselves. We offer in-person meetings, constant availability to handle questions and concerns, and we truly seek to manage your social media platforms and online presence in the same way you would. Content is tailored to you, and you are always the one holding the reins when it comes to how your brand is represented. Call for a free quote and let us help you grow your business the RIGHT way!