With the 4th of July right around the corner, now is the time to amp up your platform engagement and social media feed to get ready for this fun, independence-loving holiday! In Florida, the 4th of July is no small holiday; everyone is on the lake, eating hot dogs, shooting off fireworks, and spending time with family and friends. At Newton Peach Marketing, we’re staying busy on the 4th, crafting our clients’ social media platforms to capitalize on this holiday for their businesses. In this blog, we created the ultimate know-how guide to making the most of Independence Day on social media in the Sunshine State of Florida!
Lean Into the Florida Vibe
If there is any state built for 4th of July content, it’s Florida. We have beautiful beach days, late-night fireworks over the lake, cute red-white-and-blue swimsuits, and summer BBQs full of laughter and yummy foods. This leads us to our tip: your content doesn’t have to be overly polished or structured, it just needs to be real and celebratory. For example, you could post beachy, star-spangled flat lays with your product or team, create a reel from your local town’s fireworks celebration, or do a countdown leading up to the 4th on your page to have more engagement from your audience.
Highlight Your Local Community
Since the 4th of July is all about community, now is the time to make your content feel local and relatable to your city’s residents. Whether it’s sharing how your staff celebrates the 4th or highlighting community events (such as local firework celebrations), this kind of content makes your brand feel as if your business is a true part of the community. To do this, you could partner with a local business for a July 4th giveaway or repost client content to your page. Always be looking for ways to connect your business to the community!
Remember the Power of the Reel
Whether it’s TikTok, Instagram reels, or YouTube shorts, posting videos is key to reaching a bigger audience. The 4th of July is a great opportunity to make behind-the-scenes videos on how your business is celebrating this fun holiday. For example, you could make a time-lapse of your local fireworks show, showcase all of your employees discussing why they enjoy this holiday, or show off your holiday cookout. Make sure to keep your reel casual, fun, and use trending audio!
Plan Ahead, Then Post in the Moment
The key to social media success is to plan your ideas ahead of time before posting them. Create and schedule your content in advance, but leave room to post spontaneously if needed! You never know when a customer might tag your business in a great post that’s perfect for sharing. Make sure your content calendar has enough flexibility so you can post without crowding your feed.
Hire An Expert
Here at Newton Peach Marketing, we make sure all of our clients’ content reflects the current holiday, including the 4th of July. If you’re looking for customized content that captures the spirit of Independence Day while staying true to your brand, we’ve got you covered! From colorful posts and festive captions to strategic posting times and search engine optimization, we’ll help your business stand out in the feed and increase engagement with your audience. Let us handle the creative details so you can focus on what you do best!