COVID-19

Pandemics, Parenting, and Survival: Creating A Schedule in The Chaos

Are you a parent or caregiver doing your best to keep business running as usual, even though nothing in life looks the way you expected it to this year? From school being revolutionized thanks to the pandemic, to employees everywhere suddenly becoming "remote,” circumstances in many homes are certainly new to say the least. Because of this, many parents/caregivers are struggling to feel "caught up" and might feel like they are always a step behind in every area, from backed up laundry piled on the bed, to unanswered work emails or missed business calls. This is especially true of business owners, who also feel the pressure to keep their employees working and safe, while continuing to grow their customer base during difficult times. We see you, and understand, and we wanted to offer a few helpful tips that might help you "add" time back into your day so you can go to bed feeling accomplished and at peace, ready to face the next day ahead. 

When you're feeling overwhelmed: 

  • Write it out. Sometimes your to-do list goes from chaotic to can-do with a simple pen and piece of paper. Having swirling thoughts placed into writing on a list you can physically check off as you go along each day is a wonderful way to bring some feelings of control back into your routine. If you feel like you'll work best with a master list, that's great, but if it just seems to overwhelm you more, divide your list into several parts or categories. Have a seperate list for work, for home, and for school (if this applies to your student). This lets you easily see a visual representation of your day ahead and can help you manage time more efficiently. Does your student have a 2 hour lunch break? This is a great time to schedule business calls for yourself, catch up on a few chores, or do a quick workout since your student won't actively need you to assist with technology and/or lessons. 

  • Learn the art of multitasking. Do you have a one-hour conference call you're required to sit in on for work? Pop in your earbuds and fold those two baskets of laundry while you listen in. Does your child have a class you need to be present for, but don't have to actively help with? Have them do the class sitting in an area nearby while you work on breakfast cleanup, dinner preparation, or writing the week's grocery list. Learning to do more than one task at a time without sacrificing the quality of your presence is a wonderful way to add time back to your day and get caught up. 

  • Consider asking for help. It's amazing what just a couple of hours with helping hands can do. If you're seriously struggling to catch up, it might be time to reach out for help. If you can schedule a friend or family member, or even an outside sitter (if you're comfortable) to help with household chores, school lessons, or even some meal preparation once or twice a week, do it! Taking even a few small chores off your place can make life seem much more manageable and can relieve some pressure from you, thus relieving your entire household of stress. 

Newton Peach Marketing is here to support small businesses during this unprecedented time. We work closely with you to take away the stress of managing your brand and image within the community, and allow you to focus on yourself, your employees, and day-to-day operations in the workplace. We are here to brainstorm helpful content, manage your presence online, provide digital resources, and more. What's more, we are a listening ear, a helping hand, and a supportive word while you're adjusting to this new normal and figuring out what's next. Give us a call and find out how we can help YOU. 

Mask Wearing Simplified: Tips As Florida Reopens

Businesses are reopening, people are heading back to work and their various activities, and kids are even going back to school (in some form), but that doesn't mean life looks the same as it did before COVID came along. Distancing and excessive hand washing aren't the only new policies that are part of our "new normal,” as masks have become the hottest (literally!) fashion trend and are required in many places across the US. For some of us this new accessory has been a difficult and uncomfortable adjustment. Getting used to breathing through fabric, sore spots on the backs of our ears and head from straps or cords, remembering to bring it EVERYWHERE...these reasons and more are why masks have added a bit of complication to daily life. 

While we can't say it will make it fun to wear a mask, we have some tips to help as you transition into this new way of life: 

Don't like breathing through the fabric? We get it. It doesn't feel normal to have a piece of cloth covering your nose and mouth. If possible, look for masks made with breathable fabrics that still offer the protection you need. Many companies are making masks that allow better airflow to your face without sacrificing viral-blocking capabilities. Another tip? Make sure you wash the mask in something with a pleasant scent. Don't use harsh chemicals or overpowering fragrances, as this will make it even more difficult to breathe in the mask each day. 

Ears are sore? Look for masks that have a tie for the back of the head instead of the ears, OR look for an "ear-band" that binds the ear loops on a regular mask together behind your head, leaving your ears free. These bands are being sold by many small, local crafters right now, as well as several bigger box online stores. They come in a variety of styles, but all function in similar ways: to attach the ear loops of a mask to something OTHER than your ears. 

Hard to keep track of which mask is clean? With everyone in the family wearing masks now, it can get frustrating making sure there are plenty of clean ones to go around. We suggest having a designated spot for each person to keep their stash of clean masks, and then have a basket either in your laundry space, by the front door, or even near the regular laundry hamper for used masks only. That makes it easy to sanitize them all at once and they don't get lost in the regular load of laundry. Aim to have at least 3 masks each in your family. One to wear, one in the wash, and one as a backup is a good rule of thumb; although, having more is always a plus in case laundry day gets delayed. 

Keep forgetting your mask? Nothing is as frustrating as getting to work, the grocery store, a restaurant, school, etc. and realizing you left your mask at home. Keeping a backup mask on hand in your car, or investing in a small box of disposable medical masks to keep under the front seat, is a great way to make sure you're never left in a bind. 

We hope these tips help make the mask wearing more manageable as you head back into the world in the coming weeks. We are thankful to be back out in the community with our clients, catching up and seeing their faces (or at least, part of their faces) after so many months apart and communicating via technology! Has your business suffered because of the limited face-to-face communication in recent months? We can help you develop a strategy that personally targets your audience online, making sure they feel connected to you even through social media. Call for a consultation. 

Happiness at Home: Surviving Quarantine While Having Fun

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We are now a few weeks into the COVID-19 crisis here in Polk County, and now that a full shelter-in-place order has been put out by our government officials, we're likely looking at a few more weeks of being homebound with our families. Sure, for the first few days it might have felt pretty nice...plenty of time to catch up on movies, enjoy long days in your loungewear, and not having to leave the house. However, it gets old pretty quickly, especially if you have kids at home.

So, Newton Peach Marketing is here to help! Below are some fun ways to spice up the days at home, and make quarantine a time for making good memories with your family (and not just memories of Netflix). 

Theme Your Day Around the Theme Parks! 

Plenty of families saw their Spring Break plans of hanging out at Disney World or experiencing the fun of Legoland go down the drain quickly as Coronavirus loomed over us all like a dark cloud. While you can't experience the parks right now, you can bring some of the fun home! Thanks to technology like YouTube you can experience the "rides" from your living room couch. Make a full day of it! Start out by working together to recreate your favorite theme park meal at home, enjoy a treat that you associate with the park (you can order Mickey Ear ice cream through your local big box store now!) and spend some time on the rides as a family. Was Legoland your destination? Those rides are online too! Wrap up the day with a Lego building challenge and some fresh from your kitchen apple fries! 

Make Your Backyard a Destination 

If you have a pool, this is pretty simple. Set it up like a getaway! Put out your best pool furniture and accessories, keep a stock of fun drinks and snacks on hand in coolers by the pool, and make it a point to actually schedule a time to "go" to your pool. Organize pool games for your kids, order some fun new pool floats and toys/activities online, and make it your own personal water getaway. Don't have a pool? Your backyard can be just as fun. Sprinklers, obstacle courses, grill outs, etc. can be made "special" just by putting in a bit of effort. A great idea we're seeing from families with kids? A backyard campout, complete with s'mores, hot dogs, and late night stories. The temps are perfect for enjoying it without being miserable before sunrise. 

Go Out and Enjoy Yourself...from Your Car. 

While you can't go out to stores, restaurants, etc. right now, you can go out and drive. Plenty of neighborhoods are doing "bear hunts" by placing teddy bears in windows, and others are putting together egg hunts for Easter in the same way. Whatever your scavenger hunt includes, make it fun by putting together al list of places you want to stop and get meals and treats throughout your day. Many of our favorite local hot spots are offering drive through or curbside pickup. You'll be enjoying time out of the house, and supporting our local business owners at the same time! 

We know this isn't an ideal time for our friends and neighbors right now, but know that we are here alongside you, doing our best to keep things as encouraging as possible and making the most of these days. We have no doubts that Polk County will bounce back stronger than ever when this is over, and we'll all have a better appreciation for our jobs, our family, and our community. Stay safe and stay well!