business relationships

Ready, Set, Take-Off: Boosting Your Business (and Staff!) in 2018


Now that Christmas and New Years is behind us, we are all looking at the rest of 2018 on the horizon and gearing up for everything it brings with it. Preparing for the coming months has many people making resolutions about health, finances, personal growth, or even items to check off of their bucket list, but for business owners, ringing in a new year involves other types of preparation as well. When you are the head of a business, regardless of the size, you know that the upcoming year means not only managing yourself, but also a team of employees, and all of the personal and financial efforts that come along with them. However, it's key to remember that your staff is worth that effort, because they are the heart and soul of your company! 

There are many ways you can give your staff a much needed (and likely appreciated) motivation this coming year, to ensure they are happy, efficient, and ready to help you continue to be successful and grow throughout 2018 and beyond. Ideas to consider include: 

  • A facelift! Giving your office space a facelift can be a huge morale boost for you and for your employees. Whether it's sprucing up the bathrooms, adding a new break area, or giving your employees better desk and seating options, making the area where you must work each day more inviting is a great way to kick off a new year.
  • New Incentives. Everyone loves incentives, from small children receiving stickers for their efforts, to adults working hard for their next work bonus. There are many types of incentives you could use to keep your staff energized and excited about their daily work. Perhaps you could offer a special staff lunch for quotas being met on time, or give an employee a day off for reaching a certain number of sales/calls/etc. for a particular time period. Whatever you choose as the motivation, your staff will be sure to perk up and work harder if they have some type of reward to look forward to. 
  • Make your staff feel appreciated. Holidays aren't the only time you should recognize your staff as people outside of the work they do each day. Hosting periodic business breakfasts, taking your employees out for dinner, or simply picking up a surprise box of donuts for the break room are all ways you can remind you staff that they are noticed and appreciated. 
  • Motivational training. Consider having your entire office (YOU included!) take some kind of motivational training. Learning together about topics such as teamwork can offer tools for making your business stronger from the ground up. 

We hope these ideas help spark a plan for your business this coming year. We know your goal is to grow and thrive, and that's our goal for you too. Newton Peach Marketing makes it easier by doing the hard work of getting your business in front of the people who need it, and growing your customer base for you. That lets you focus on the important things, like managing your business and taking care of your staff. 

Give us a call to let us set up a custom marketing plan for you in 2018, from social media optimization to designing your new business cards. We've got you covered! 

Building Relationships: The Goal of NPM

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Recently, a study was done on businesses that came up with the following result:

     “Only 20% of CEOs and Managing Directors trust their marketing teams…” * and        “According to the study, “80% of CEOs ‘admit they do not really trust and  are not very impressed’ by their marketing teams. That’s compared to the 90% of CEOs who say they do trust and value their finance and information teams.” (source: Fournaise Marketing Group).**

At NPM, our mission is to completely defy this study’s results.  We want our clients to not only trust us, but to enjoy working with us.  We want to build relationships with our clients, and this means making sure we are doing everything in our power to help them grow their business and achieve their goals.

There are several key points that NPM strives to achieve that we want you to be aware of and hold us accountable to.  These are…

Know Where We Are Going and How To Get There

If you want to take a vacation, you don’t blindly jump out onto the road and start driving.  Instead, you have a specific destination in mind, and a road map (or GPS!) telling you how to get there.  When you allow NPM to come alongside you and your business, we can help you determine a “destination” for your business (increased sales, more exposure, etc.) and then help you draw a “roadmap” of how to get there by coming up with a marketing plan suited specifically for you, your goals, and your budget.

Progress Reports

NPM does not gain a client and then disappear.  When you place your marketing in our hands, you can expect frequent progress reports, and often times, an in-person meeting to discuss results of previous marketing campaigns, current happenings regarding your marketing plan, and what to expect in the following weeks and months.  This is one of the key parts of building a relationship with clients.  We want to get to know you and your business personally, not just as numbers on a page.

No Contract Required

NPM does not require clients to sign a binding contract.  Our mentality is that trust is not built on contracts and legal agreements.  Rather, we operate on a monthly basis with our clients.  If you are unhappy with results, or need to take a break from your marketing plan due to financial concerns or other reasons, you are free to step back.  This is something discussed further when we help you come up with your marketing plan and budget.


For our current clients, we hope that we are doing a good job of building this trusting relationship with you and your business. For those who are not yet NPM clients, what are you waiting for? Give us a call and let us help you grow your business and bring it to it’s fullest potential!


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