Owning your own business means it's important to understand the "why" of things just as much as "how" to do them. When it comes to investing in your brand, things like signage, printed materials, or photography are straightforward. Social media though has sometimes been looked at as "frivolous" or unnecessary among business owners. Contrary to this mistaken belief, social media is actually a huge asset to modern business owners, and if done right, can pay for itself and then some. Our marketing agency specializes in social media content and management for businesses of all sizes in Polk County and we see the benefits firsthand.

According to Newton Peach, the top 3 reasons you should consider investing in social media for your business are:

Increased Brand Awareness

Social media platforms provide an extensive reach within your area. This allows businesses to connect with a diverse audience and increase brand visibility to potential customers and clients. By consistently engaging and sharing relevant content, businesses can create awareness and exposure for their products or services. With a single click, a post on Facebook or Instagram can reach hundreds of people within a day. What other marketing tool will give you those kinds of results?

Targeted Advertising

Social media platforms offer advanced targeting options for content. This enables you to reach individuals grouped by specific demographics, interests, behaviors, and locations with your brand. By targeting your approach (as opposed to blanket advertisement) you enhance the effectiveness of advertising campaigns, reaching the right audience and maximizing your return on investment (ROI). In the marketing world, social media is how you get the "most bang for your buck" when promoting your service or product.

Customer Engagement and Relationship Building

Social media facilitates direct communication between businesses and their customers. By actively engaging with followers, responding to comments, and addressing questions or concerns, your business (and you as an owner) can build stronger relationships, foster loyalty, and establish a positive brand image in your community. By personalizing your business to those in your area, you build a level of trust that can lead to word-of-mouth promotion (aka FREE advertisement), increased sales, and a stronger presence within your community.

Newton Peach Marketing is proud to serve Winter Haven businesses with social media services tailored specifically to their needs and their audience. We would love to help you grow! By identifying your ideal audience, and connecting with your community on your behalf, we help you promote and build your brand to increase profits long-term. Let's talk about options for your business! Schedule a consultation and learn how Newton Peach Marketing can help you grow!

Thanksgiving will be here before we know it! While our temperatures certainly don't reflect the holiday season just yet, a trip to any local shopping center will let you know that visions of turkeys and family gatherings are at the forefront of everyone's minds. Here in Central Florida though, we have the freedom to celebrate Turkey Day in some unique (and fun) ways! We have some great ideas to help you add some Floridian flair to your Thanksgiving table this year, and give your guests a taste of the Sunshine State.

As you plan your menu, why not try:

A Twist on The Classic Pie

A twist of lime that is! Instead of traditional pumpkin or apple, wow your family and friends with a homemade key lime pie this Thanksgiving! Delicious, cool, and creamy, with just enough tartness to keep things interesting, it is THE classic dessert of Florida. Add some homemade whipped cream on the side (or piled high on top) and it's sure to be a hit!

A Tropical Tan for Your Turkey

A mojo marinade or sweet and spicy orange glaze is never disappointing, especially when it comes out adorning a big, golden turkey fresh from the oven (or the smoker) and placed in the center of the table. Orange, lime, lemon, and other "tropical" flavors reflect all the best of Florida, but blend beautifully with turkey, no matter how you choose to cook it. Recipes for this are nearly endless online. Look up one that calls to you and try something fresh this year!

Keep Your Table Fresh

Fall and Winter are when gardens are dying down across much of the US, but here in Florida, our growing season is still going strong. Many local markets will still have fresh produce of all kinds, so plan your holiday menu around these items! Instead of the typical green bean casserole, why not try sweet and savory roasted brussels sprouts alongside your turkey and mashed potatoes? Add some crunch with a bright salad, or try a fruit salsa to replace canned cranberry sauce. There are SO many ways to bring the freshness of Florida to your Thanksgiving table.

We are ready to make our beautiful home state part of our celebrations this year. How about you? We hope this holiday season is full of all the best for you and the ones you love. While you’re enjoying time to celebrate with family and friends, Newton Peach Marketing will still be working behind the scenes to make sure your online presence is felt and your business never stops growing. Feeling run down because you’re still trying to do it all yourself? Take a break this holiday season and hand your social media over to our team! We provide customized content for all of your social media platforms, so you’re still being seen and heard by potential customers and clients.

Happy Thanksgiving from NPM!