3 Reasons to Invest in Social Media Marketing for Your Small Business in Florida

Owning your own business means it's important to understand the "why" of things just as much as "how" to do them. When it comes to investing in your brand, things like signage, printed materials, or photography are straightforward. Social media though has sometimes been looked at as "frivolous" or unnecessary among business owners. Contrary to this mistaken belief, social media is actually a huge asset to modern business owners, and if done right, can pay for itself and then some. Our marketing agency specializes in social media content and management for businesses of all sizes in Polk County and we see the benefits firsthand. 

According to Newton Peach, the top 3 reasons you should consider investing in social media for your business are: 

Increased Brand Awareness

Social media platforms provide an extensive reach within your area. This allows businesses to connect with a diverse audience and increase brand visibility to potential customers and clients. By consistently engaging and sharing relevant content, businesses can create awareness and exposure for their products or services. With a single click, a post on Facebook or Instagram can reach hundreds of people within a day. What other marketing tool will give you those kinds of results?

Targeted Advertising

Social media platforms offer advanced targeting options for content. This enables you to reach individuals grouped by specific demographics, interests, behaviors, and locations with your brand. By targeting your approach (as opposed to blanket advertisement) you enhance the effectiveness of advertising campaigns, reaching the right audience and maximizing your return on investment (ROI). In the marketing world, social media is how you get the "most bang for your buck" when promoting your service or product. 

Customer Engagement and Relationship Building

Social media facilitates direct communication between businesses and their customers. By actively engaging with followers, responding to comments, and addressing questions or concerns, your business (and you as an owner) can build stronger relationships, foster loyalty, and establish a positive brand image in your community. By personalizing your business to those in your area, you build a level of trust that can lead to word-of-mouth promotion (aka FREE advertisement), increased sales, and a stronger presence within your community. 

Newton Peach Marketing is proud to serve Winter Haven businesses with social media services tailored specifically to their needs and their audience. We would love to help you grow! By identifying your ideal audience, and connecting with your community on your behalf, we help you promote and build your brand to increase profits long-term. Let's talk about options for your business! Schedule a consultation and learn how Newton Peach Marketing can help you grow!

A SPOOKtacular Halloween by the Pool: Celebrating Halloween Looks a Little Different in Florida!

Holidays in Florida always seem to look a little different. Christmas? Sometimes we wear flip-flops and grill out. Thanksgiving? Seafood is a great alternative to turkey! We're used to doing things our own way here. Halloween is around the corner, and it's time to start thinking about how you'll be celebrating. We might not have Fall leaves or chilly air, but we DO have plenty of swimming pools! Did you know, there are lots of ways to make your pool area the hottest party spot in the neighborhood for a scary bash? The best part? You don't have to try very hard or spend much cash to make your pool "spook-tacular".

Here are our favorite ways to bring your pool into the festivities...

Floating Decor

There are SO many possibilities when it comes to items you can float in your pool for decorative purposes. If you want to go all out, carve pumpkins, and float them in your pool after dark with tea-lights flickering inside. Floating jack-o-lanterns take things to a whole new level! If you want something a little easier (and cheaper), opt for the plastic pumpkin buckets available at most stores around the Halloween holiday. Go with all orange for a traditional look, or mix it up and pick an array of colors.

For a spooky glowing effect, blow up balloons with glow sticks inside. Float them in your pool as "glowing orbs". Give it an extra dose of creepy and put glow sticks inside of inflated rubber gloves for glowing hands to disperse in your pool.

Send The Skeletons Floating!
Plastic skeletons are a classic Halloween decoration, but did you know you can kick up the scary fun (and possibly laughs) by taking your skeleton poolside? Pose plastic skeletons in patio lounge chairs with sunglasses, sun hats, drinks, etc. You can even prop one in or on a pool float and send it sailing in your pool. Guests will get a kick out of the newest "swimmer" at the party. The best part? These guests won't eat all the snacks!

Go Big

If you're willing to go farther (and deal with a little more pool cleanup) you can opt for these fun ideas to really impress your guests!

Pool dye won't stain at all, but with one dose you can have a pool full of red "blood", or green "swamp water". After 3 or 4 days, the dye gets filtered out of the system and you're once again left with sparkling blue water ready for swimming.

Fog machines or dry ice are another creepy pool effect that can really amp up the spooky vibe of your party. Place around the exterior edge of your pool and crank up the Halloween tunes, and you'll officially have the best party on your street.

Newton Peach Marketing LOVES the Florida life, and appreciate all the things the make it unique. That includes our local businesses! Are you a small business owner in the Central Florida area? We are so glad to have you as part of our area. Supporting local is a big deal, and our business is built on making sure brands just like yours get the exposure they need to grow and thrive. Are you overwhelmed with managing social media accounts, answering comments, reading reviews, and making sure you’re represented well across the internet? Let us take the load off your shoulders and let you focus on what’s important: keeping your business running well.

Happy Halloween from NPM!

Fun activities to do with your Dad this Father’s Day

With Father’s Day right around the corner, you’re probably planning what you are going to do for your dad (or Father figure) to make his day special. At Newton Peach Marketing we know how important dads are in one’s life, and how important it is to make them feel loved and appreciated on their big day. Lucky for us, we live in Florida where there are endless activities that he’ll love, and the best part will be making memories with YOU.

Some super fun activities to do with your Dad, Grandpa, or important man in your life include:

·      Going to the beach for the day: Florida has a multitude of beautiful beaches to visit this Father’s Day. Going to the beach makes a great day trip, or an easy weekend getaway! Whatever you choose, Dad will enjoy relaxing by the waves where you can spend quality time together and make memories that will last forever.

·      Going to a nice dinner: If you plan on staying local this Father’s Day, taking Dad to a nice dinner is a great way to spend time together. Winter Haven is home to a variety of delicious restaurants to choose from. A nice lakeside seafood dinner at Harborside, a relaxing Italian meal at Arabella’s, or enjoying the fun atmosphere at FIRE eatery & bar for a tender steak are all great choices to celebrate Dad this year. Whatever his favorite food is, a local Winter Haven restaurant is sure to have it!

·      Go to a game: If your dad or special man in your life is a sports fan, going to a baseball game for Father’s Day is a great idea to have some fun quality time! If going to a professional game seems like an activity your dad would enjoy, Florida has multiple options from the Flying Tigers minor league team in Lakeland to the Tampa Bay Rays major league team in St. Pete and even the Miami Marlins! Going to a baseball game this Father’s Day will not only be fun for your Dad but for the entire family!

At Newton Peach Marketing we recognize that without dads, we wouldn’t be the people we are today. We want to make sure all fathers feel seen and celebrated and that’s why we believe in promoting holidays like Father’s Day on our social media outlets. As a marketing agency, we do the same for you. Whatever you feel is important, deserves recognition, or should be showcased, we make sure it has the front and center spotlight on all your pages. We customize content for each client, making sure the best parts of your business are seen by potential clients and customers in your area. How can we help you build your brand in your community?

Happy Father’s Day! 

Top water-front dining places in Winter Haven, Florida

Summer in Florida is officially here! Get ready for the hot days, beaches, salty air, and occasional rain showers. A summer spent in Florida is considered “paradise”, as the outside weather is always above par, and you can walk in the mornings, tan in the afternoon, and view the beautiful sunsets in the evenings. In Winter Haven, summer also means the busiest time for boats on the Chain of Lakes. From tubing, longboarding, water-skiing, and more fun water-filled activities, everyone seems to be having a blast soaking up the rays and enjoying the sun. All that fun requires a big appetite to fulfill, which is exactly what water-front dining places in Winter Haven offer! Below are the best boat-friendly water-front dining places in Polk County to stop by with your family after a fun filled day on the lake!:

• Harborside: It is hard to beat the views, food, and service Harborside offers to their customers. Known for their fresh seafood dishes, both offered during lunch and dinner, Harborside serves up a classy and yet family-friendly experience to all. Dining is offered on the main level, outside, and low level (which is part outside as well). Whether you want to take your family for a nice experience, or pull up on the boat and get some food, Harborside offers it all. The Sunset Room (infamous for its name) is the fully private room that directly faces the water with flat-screen TV capabilities, as well as special service and dining options. Harborside also has a lower bar, which you can walk to right off the boat, and the main bar, which includes several TV’s. Did we mention the pier? Right where you park your boat, you can get out and take family pictures against the beautiful Winter Haven sunset!

• Tanner’s Lakeside Restaurant and Bar: With beautiful food and amazing shrimp, it’s hard to beat Tanner’s at pretty much anything. Located directly on Lake Howard, Tanner’s faces the business of the Chain and the well-known sunsets on a day-to-day basis. Tanner’s is known ot having the most amazing shrimp-and-grits in Polk County, and also brags about having the most entertaining live bands in Central Florida. If you definitely want to have fun, sit at their bar! You’ll meet cool Haveners and make some friends. You can follow them on facebook @TannersLakeside where they post weekly about upcoming speakers and live bands. They are very friendly to dogs (as long as you keep them on a leash) and have both indoor and outdoor seating. Expect to see some gators while you’re there! Because of their popularity, they are going to start a good truck! Keep you eyes pealed open for “The Tiki”. 

• The Twisted Prop is on par for being as family friendly as Harborside. The Twisted Prop offers both inside and outside dining, so if you and your family want a more “classy” environment, go for the inside, where there is spacious room and nice TV’s. Coming right off the boat, hang outside under the nice, cool umbrellas and family seating. Right off of Lake May, they are known for their delicious wings, jalapeno mac and cheese, and other well-cooked American foods! Their service is some of the best in Winter Haven, and it is not unusual to see the owner come around and ask how your meal is going. At their bar they also have live music going on, so stop on in, grab a beer, and let loose a little!

Newton Peach is proud to have partnered with several of these restaurants to expand their business and making them more noticed on the Chain. Newton Peach Marketing works closely with the target audience of these restaurants and businesses in order to grow their reach they have on local customers. Newton Peach Marketing is focused on growing personal relationships with these owners to help them reach their goals and maximize their profit. With custom options available, we are focused on your own personalized plan to help you expand your business. Hope to see you out on the water soon!