Social media ads can be amazing for growing your business! They can get your brand in front of a big audience, lead to new customers, and bring about fun engagement online. However, many people don’t know how to correctly run ads on social media platforms. You can’t just throw money at Facebook, Instagram, or TikTok and hope for the best. There are some big mistakes people make, and also some smart decisions that can help. In this blog, we’re going to talk about the “do’s” and “don’ts” of social media advertising!
DO Know Your Audience
Before you run any ad, ask yourself who’s actually going to see it? Your ad should feel like it’s targeted specifically for your customers. Think about who your audience is; are they the young/ old, teenagers/ parents, in school, etc. Create content that reaches them!
DON’T Boost Every Post
We all know how tempting it is to spend a couple of extra bucks and hit that “Boost Post” button on our social media problems. The problem is, boosting a post without a strategy usually just wastes money. Instead, think about how to run ads through the full ad manager, where you can target specific people, set real goals, and track your page’s performance!
DO Use Creative Visuals
In the world of TikTok today, people scroll FAST. If your ad doesn’t stand out in the first couple of seconds, then your audience is already gone. Try using bright colors, bold fonts, and funny short videos to grab attention; this will work way better than a boring stock photo. Also, remember, putting out content that is true to your brand (like behind-the-scenes photos or customer testimonials) is way better than a perfectly crafted post.
DON’T Write a Whole Book as Your Caption
Nobody, including me, wants to read a wall of text while scrolling! To keep the attention of your audience, make your captions short, clear, and straight to what you want to say. A hook in the first line works wayyy better than three paragraphs of nothing.
DO Run Tests
One of the best things about social media ads is that you can experiment! For example, try out different images, headlines, and audiences. I recently started learning about CapCut to see how I can integrate that platform into Instagram and TikTok. Remember, sometimes the ad you think is going to go viral absolutely flops, while the one you almost didn’t post performs way better.
DON’T Ignore the Data
One of the biggest mistakes you can make today is running ads blindly without checking the data and results. Platforms like Facebook Ads Manager or TikTok Ads give you tons of data, so you can see the click-through rates, conversions, and cost per click. Utilize this tool; it is so important to see who you’re reaching! If something isn’t working, then you can go back, tweak it, and repost it again.
DO Work Within Your Budget
Social media ads don’t have to be expensive to be successful, but they can add up super fast if you’re not paying attention, or just randomly hitting that “Boost Post” button. To make sure you’re staying within your budget, set a daily or weekly budget and then check in often to make sure your money’s being spent the way you want.
At Newton Peach Marketing, we’re here to make sure your social media advertising doesn’t feel overwhelming. If you’re too focused on your business, leave the social media side to us! We focus on knowing your audience, creating attention-grabbing content, testing what works, and learning from the data. We’re the creative marketing that keeps your company growing!