Mom-Approved Ideas for Celebrating Mother's Day

• Mother's Day is just a few days away! Are you ready? While flowers, gifts, and breakfast in bed, what if there was a way to celebrate Mom all year long? Newton Peach Marketing supports mothers and truly believes they are superheros for what they take on each day. Making mom feel special for a day is fun for celebrating, but finding ways to surprise her with helping hands and items taken off her to-do list is the ultimate love letter. After all, have you ever seen how LONG it is?? We have some tips to get you started, but be sure to brainstorm ideas for your own wife, mom, grandmother, or other important lady in your life. She's sure to appreciate it!
  
  Some simple ways to support Mom and show her how much you love her every day include:
  

• Take over dish duty. If mom usually ends up in front of the sink or dishwasher each night, make sure you're there before she is! Taking this simple chore off her list gives her a few extra minutes in her evening. Maybe she'll finally have time to pick up that book she's been putting off, or enjoying 5 more minutes of quiet on the back patio before dark.
  

• Clean her car. A clean care takes time and energy, and those are two things Mom usually doesn't have at the end of the day. Give her car a glow up, with an interior detail, and a good wash and wax. You can pay a professional and surprise her, or grab your rags, the hose, and the vacuum and do it yourself.
  

• Plan a meal (or more) each week. Taking just one night off Mom's plate each week is a great way to show your love. Planning, shopping for, and preparing dinner on a busy weeknight can relieve stress, or give her a relaxing weekend and take over dinner on Saturday or Sunday night. She's sure to appreciate a tasty meal that she didn't have to make.
  
  We hope this helps you get a head start on your own list for Mom this coming year. While you're busy taking care of mom's to-do list, we're busy taking care of YOURS as a business owner. Newton Peach Marketing handles all of your online marketing needs, with a special focus on social media and content creation. We make sure your potential clients and customers see all the best parts of your business and your brand, and you see the increase in profits because of that exposure. Let us help you grow your business, build your brand, and find bigger success in the year ahead!
  

Happy Mother's Day to moms everywhere!

NPM: Trying to Be The da Vinci of Your Social Media Needs

The Italian genius Leonardo da Vinci (1452-1519) had an extraordinary mind that canvassed a multitude of disciplines. Walter Isaacson, in his New York Times best seller about his life, wrote about his vast accomplishments in mathematics, art, engineering, anatomy, and zoology (to name a few). One thing that made da Vinci such a great artesian was his attention to detail. It is this fact about da Vinci that we at NPM find commonality.

One great example of da Vinci’s attention to detail was found in his painting “Virgin of the Rocks”  (pictured above). Leonardo chose to use volcanic rock and sandstone which he was familiar with because of his studies of geology. While his artist rendition of these formations are impressive, what demonstrates his attention to detail is that he paints climate and geologically appropriate plants in his painting. As Isaacson wrote, “The plants in the picture are located, as they would be in nature, only in the sandstone regions that have weathered sufficiently to permit roots to take hold, both at the top and the floor of the grotto, but not in the hard igneous rocks. The species chosen are botanically and seasonally correct: he depicted only those that would be found in a moist grotto at the same time of year.” Leonardo’s attention to detail is as impressive today as it was 500 years ago.

The attention to detail is what separated Leonardo from other artists and this is what separates NPM from other marketing companies. Unlike big box marketing firms that are in other states or even other countries that use algorithms to generate generic social media posts, NPM is dedicated to knowing the particular details of your business to create unique social media posts that demonstrates knowledge of your company and your clientele. Whether it is a staffing change, the birthday of your owner, a change in location, or a new product that you want to unveil, NPM attention to detail helps get the word out to strengthen your relationship with your community. NPM never generates generic material for your company but pays attention to the small details which helps you stand out from your competitors. Computer algorithms generate generic posts; NPM attention to detail creates localized, community-oriented, attention to detail posts for your business. Let us be your da Vinci for all your social media marketing needs. 

Green and Growing: What Newton Peach Marketing Does for Winter Haven Businesses

Spring is here, and many of us are thinking of things green and growing. However, while you are picturing flowering plants and colorful blooms in pots or as part of beautiful landscapes, we are picturing businesses, and the clients we represent. For Newton Peach, green and growing is what we set up as a primary goal for each customer that comes to us requesting assistance with a website, creative solutions for their social media accounts, or even an eye catching piece of print in the form of business cards or flyers for local events. How though, do the words "green" and "growing" tie in to these things?

Well, "green" refers to what we want to see in YOUR hands in the form of increased profits for your business. We aim to bring in more customers for you by targeting your audience in direct ways, and getting your name in front of the very people that need your product or service. We build your online "presence" and brand and over time, this gives people a sense of knowing you and feeling confident in choosing you for their needs. So, while green plants and blossoming flowers are beautiful, the green we want will show up in your wallet.

"Growing" is our main task when it comes to your business. Growing in size, growing in influence, and growing in efficiency and profits (as mentioned above) are just a few of the things we strive to help you do, and by utilizing the techniques mentioned above, and many more, we have seen this happen for businesses throughout the greater Winter Haven area. Clients all over Polk County have let us step in and walk alongside them as they make their mark in our area, and with each one, we are reminded of how much we love cultivating growth, much like gardeners and farmers enjoy the dirt on their hands and the joy that comes with harvesting fresh fruit, vegetables, and flowers throughout the year.

Do you feel like your business is thriving? If not, it might be time for some fresh perspective! Newton Peach Marketing is ready and waiting to help you grow this year. Take that step forward and give us a call!

The Most Wonderful Time of the Year...for Bloggers

Blogging is a huge part of the marketing world, and really, for the world in general with today's technology and social media involvement. Whether you utilize a traditional "diary" style blog to document your own personal life, have a sponsored blog with lots of paid content, or choose the more tech-savvy video blog, known as a "vlog,” producing content that your followers want to read and/or see is key in building an audience and creating your brand. This is true for businesses even more so than individuals, since an audience leads to customers, and increased customer base means more profit for you over time. 

When it comes to blogging, coming up with relevant content that is creative enough to capture the attention of internet-goers can be hard. That is, until the holiday season rolls around. From October, with its bursts of pumpkins and Fall and Halloween fun, to Thanksgiving in November, and well into Christmas and New Years, coming up with trendy content that ties in with your business and your market becomes much easier when you have the plentiful topics surrounding these holidays and seasons. There are a few important things to keep in mind when using holiday and seasonal topics for your blog...

• Remember your keywords! Search online, and you'll quickly be able to come up with a list of popular keywords (and hashtags) that tie in with various holidays and seasons. Tying these into your blog posts and social media content is a great way to make sure your content is found during searches.

• Make it relevant. Anyone can write a post about safety tips for Halloween, or how to pick the perfect gift for your loved one at Christmas, but you don't want to be just anyone. Knowing how to spin these topics into a post that also weaves your business and your goods/services into the content is vital in making your blog appear professional and unique. So, for example, a local orthodontist could write about the safest candies for braces-wearers, or a local retail store could offer insight into the 5 hottest items flying off their shelves around Christmas and why they'd be perfect for your family. Knowing how to put these pieces together and form them into a marketing work of art is a huge part of becoming a "blogger" on a higher level. 

• A catchy title matters! The title is essentially how your blog "puts its best foot forward" for readers. Something catchy and fun, or informative and full of relevant keywords, is a great way to pull in an audience and lure them into the rest of the content. 

We know that blogging for your business can be intimidating, especially since your schedule is busy running the business itself. That's why Newton Peach Marketing offers blogging services. We customize content for each individual client, using the tricks above to make sure you are seen, your brand is developed, and potential customers connect with you. Whether you're simply looking for routine blogging services, or a full-scale marketing plan to include your social media, printed materials, and more, Newton Peach Marketing is the #1 choice for small businesses. Call us and see how we can help you build a better brand.