We all see it. Red hearts, Hallmark cards, and boxes of candy are everywhere you turn and it’s easy to see that love is in the air. Valentine’s Day is a popular holiday for couples (and in today’s world, for friends too) and the festivities often include delicious dinners and sweet treats. However, while Valentine’s Day is a well-known part of February, another important aspect of this month is overlooked.

February is National Heart Health Month. Heart disease is an epidemic here in the United States, and unfortunately, is a major cause of death in women. While heart disease can have many factors (including genetics), it’s no secret that a routine exercise regimen and heart-healthy diet are key components of avoiding the dangerous outcomes associated with heart disease. Unfortunately, that means many of your favorite foods might be off the table, or at the very least, altered in some way. Lowering your salt and sodium intake, watching out for unhealthy fats, and avoiding excess sugars and “fun” foods are all pieces of the puzzle when you’re building a healthier diet, but does that mean all treats are taboo? Not necessarily! With a few modifications, you can actually make some of your favorite dishes a bit more heart healthy, and when enjoyed on occasion (like Valentine’s Day!) they’re perfectly acceptable.

A popular dessert choice for many on Valentine’s Day is a rich chocolate mousse. Not only is it chocolate, which follows tradition, but it’s also luxurious and a bit more romantic than a chocolate chip cookie from the local bakery. The downfall is, this dessert, when made in its classic form, is full of unhealthy fats and is most definitely not part of a heart-conscious diet. Thankfully, there’s a solution that lets you have your mousse and eat it to! Dorothy Kern, the creator of Crazy for Crust, has a recipe for Heart Healthy Chocolate Mousse (see the full blog post and recipe here) and with a few substitutions she creates a perfectly acceptable and delicious alternative for traditional chocolate mouse that will make your significant other smile, and won’t make your doctor cringe. Want in on a fun secret? The main ingredient is avocado!

While the recipe above is a great way to boost your morale, it won’t do much to boost your business. That’s where another secret ingredient comes in. Digital marketing is the key to building your brand in your local community and across the internet, and for business owners in and around the Winter Haven area, Newton Peach Marketing is the solution. When you’re ready to grow your business give us a call.

Happy Valentine’s Day (and Happy Heart Health Month) from NPM!

Valentine's Day is all about showing those around you how much you care. Giving gifts, acts of service, or a simple "I love you" to remind someone that they are important to you are all ways we share the love around this holiday. Have you thought about showing your favorite local businesses just how much you appreciate them, and care about their success in the community though? They might not be your first thought when Valentine's Day rolls around, but there are many ways you can show them some love and help boost their presence in the community not just on holidays, and EVERY day.

How?

Give them positive reviews. It's easy (and common) to leave a negative review. When we receive goods or services that are less than satisfactory, we want a sense of justice, and often, leaving a scathing review makes us feel somehow validated in our displeasure...and we totally understand that! After all, that's what reviews are for, right? They are the modern day "comments box" for businesses, and they give other potential customers insight into what they can expect from a particular business or brand. How often do you leave a positive review though? Taking those extra few minutes of your time to leave a review letting a business owner know how much you were impressed by their product, their service, or even their staff is a great way to show them some love, and send other customers their way.

Make them your first choice. How often do we say we like a local business, but the first time a shopping need comes up, whether for a gift, a home service, or simply something for your home, you jet off to the big box store down the street simply because it's convenient? Taking the extra time and effort to utilize local small businesses as your first shopping choice not only makes them feel loved, but makes them successful, and that benefits everyone in the community. Cities where businesses are growing and thriving have better economies, and higher employment rates. What's not to LOVE about that?

Refer your friends. Word of mouth is a key way to grow small, local businesses, and any marketing expert will tell businesses owners how vital it is to get people talking about their brand and name within the community. A business card, a social media post, or even a booth at a downtown fair or market are definitely key points in growing a business and brand, but even those who visit the booth, see the Facebook ad, or receive a business card might not follow through and become a patron unless a friend or family member can personally attest to the quality of the goods or services offered. That's where YOU come in. If you love a local business, tell people about it! Share their posts on Facebook and throw in a personal reference for your contacts. Did someone comment on that great piece of jewelry you're wearing from a local boutique, or ask you how you've landscaped your yard so beautifully for the upcoming spring season? It's ok to name drop! Spreading the names of small businesses will help them immensely, and will ensure that your treasured goods and services that they offer will be around for years to come.

Newton Peach Marketing is committed to making sure our local businesses in and around the Winter Haven area thrive and grow. By customizing plans for each individual client we ensure quality services at a price they can afford. When you put your business growth in our hands, you are given the freedom to pay only for what you need, and nothing more, unlike pre-determined packages with larger marketing firms. That means you're left with more money to invest back into your business, allowing you to continue to expand...and nothing makes us happier than seeing you succeed. Interested in what we can do for you? There's a simple two step process: give us a call, and tell us how you want to grow in 2019. We do the rest!