marketing

Green and Growing: What Newton Peach Marketing Does for Winter Haven Businesses

Spring is here, and many of us are thinking of things green and growing. However, while you are picturing flowering plants and colorful blooms in pots or as part of beautiful landscapes, we are picturing businesses, and the clients we represent. For Newton Peach, green and growing is what we set up as a primary goal for each customer that comes to us requesting assistance with a website, creative solutions for their social media accounts, or even an eye catching piece of print in the form of business cards or flyers for local events. How though, do the words "green" and "growing" tie in to these things?

Well, "green" refers to what we want to see in YOUR hands in the form of increased profits for your business. We aim to bring in more customers for you by targeting your audience in direct ways, and getting your name in front of the very people that need your product or service. We build your online "presence" and brand and over time, this gives people a sense of knowing you and feeling confident in choosing you for their needs. So, while green plants and blossoming flowers are beautiful, the green we want will show up in your wallet.

"Growing" is our main task when it comes to your business. Growing in size, growing in influence, and growing in efficiency and profits (as mentioned above) are just a few of the things we strive to help you do, and by utilizing the techniques mentioned above, and many more, we have seen this happen for businesses throughout the greater Winter Haven area. Clients all over Polk County have let us step in and walk alongside them as they make their mark in our area, and with each one, we are reminded of how much we love cultivating growth, much like gardeners and farmers enjoy the dirt on their hands and the joy that comes with harvesting fresh fruit, vegetables, and flowers throughout the year.

Do you feel like your business is thriving? If not, it might be time for some fresh perspective! Newton Peach Marketing is ready and waiting to help you grow this year. Take that step forward and give us a call!

Show Your Favorite Businesses Just How Much You LOVE Them This Valentine's Day

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Valentine's Day is all about showing those around you how much you care. Giving gifts, acts of service, or a simple "I love you" to remind someone that they are important to you are all ways we share the love around this holiday. Have you thought about showing your favorite local businesses just how much you appreciate them, and care about their success in the community though? They might not be your first thought when Valentine's Day rolls around, but there are many ways you can show them some love and help boost their presence in the community not just on holidays, and EVERY day. 

How? 

Give them positive reviews. It's easy (and common) to leave a negative review. When we receive goods or services that are less than satisfactory, we want a sense of justice, and often, leaving a scathing review makes us feel somehow validated in our displeasure...and we totally understand that! After all, that's what reviews are for, right? They are the modern day "comments box" for businesses, and they give other potential customers insight into what they can expect from a particular business or brand. How often do you leave a positive review though? Taking those extra few minutes of your time to leave a review letting a business owner know how much you were impressed by their product, their service, or even their staff is a great way to show them some love, and send other customers their way. 

Make them your first choice. How often do we say we like a local business, but the first time a shopping need comes up, whether for a gift, a home service, or simply something for your home, you jet off to the big box store down the street simply because it's convenient? Taking the extra time and effort to utilize local small businesses as your first shopping choice not only makes them feel loved, but makes them successful, and that benefits everyone in the community. Cities where businesses are growing and thriving have better economies, and higher employment rates. What's not to LOVE about that? 

Refer your friends. Word of mouth is a key way to grow small, local businesses, and any marketing expert will tell businesses owners how vital it is to get people talking about their brand and name within the community. A business card, a social media post, or even a booth at a downtown fair or market are definitely key points in growing a business and brand, but even those who visit the booth, see the Facebook ad, or receive a business card might not follow through and become a patron unless a friend or family member can personally attest to the quality of the goods or services offered. That's where YOU come in. If you love a local business, tell people about it! Share their posts on Facebook and throw in a personal reference for your contacts. Did someone comment on that great piece of jewelry you're wearing from a local boutique, or ask you how you've landscaped your yard so beautifully for the upcoming spring season? It's ok to name drop! Spreading the names of small businesses will help them immensely, and will ensure that your treasured goods and services that they offer will be around for years to come. 

Newton Peach Marketing is committed to making sure our local businesses in and around the Winter Haven area thrive and grow. By customizing plans for each individual client we ensure quality services at a price they can afford. When you put your business growth in our hands, you are given the freedom to pay only for what you need, and nothing more, unlike pre-determined packages with larger marketing firms. That means you're left with more money to invest back into your business, allowing you to continue to expand...and nothing makes us happier than seeing you succeed. Interested in what we can do for you? There's a simple two step process: give us a call, and tell us how you want to grow in 2019. We do the rest! 

Finding The Right Font: Why Does It Matter?

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Growing your business requires making countless decisions, like interviewing and selecting employees, choosing your bookkeeping method, hours for your office, etc. Even advertising your business requires formulating a budget, investing in various outlets and outreach opportunities (like local publications, social media, radio/television ads, and more), and narrowing down which options work best as you see the results come in. However, one choice you might not put a lot of thought into is...font. 

Yep, font. The very formation of the letters, that make the words, that make up the advertisements, posts, blogs, websites, emails, and every other digital form of written communication that is responsible for representing your brand to the public is often underestimated when making decisions for your business...but maybe you should give it a little more consideration before you hit that "Publish" or "Send" button. Fonts can completely change the way a message is perceived and can take an ad from eye-catching to an eyesore. So, what criteria should you look for when choosing a font? 

  • Consider the type of project. A business email to a potential client vs. a fun advertisement about an upcoming community festival you'll be attending require TOTALLY different font styles. Anyone who has ever received an important professional email in Comic Sans will understand that the type of font you choose can change the way someone sees you as a business owner and will give your brand an unprofessional air on the end of the reader. It's key to understand which types of font are best for the work at hand. Save the fun, bold fonts for events or informal publications, and stick to the classics for the important business. 
  • Consider the reader. Different readers will need different font styles. Sending out a newsletter to a retirement community? You'll probably opt for a basic font with slightly larger-than-average sizing for easy reading. A fun grand opening ad for a hip, new club in your area on the there hand would opt for a bold, exciting font, likely with pops of color, to stand out to their younger clientele as they scroll through social media or flip through a local magazine. Knowing your target audience will help you pick a font that is sure to draw readers in instead of making them look the other way. 
  • Remember that publications/written text have feelings too. What we mean is, every piece of written work or graphic design has a tone/feel to it that is meant to convey a message. An exciting local event, a sad tribute to a lost employee or business connection, a serious article/post regarding a company topic, etc. all have different "vibes" that need to be reflected by the font. For example, you wouldn't typically use a bright pink, curly, cursive font for an email to employees about a company policy. In the same way, using a bland, serious font for a fun office party is not the way to get people excited. You need to think about the desired tone of your piece and use that to help you choose a font that reflects the same. 
  • When it comes to your design needs, posts, blogs, and more, decisions can be overwhelming. That's why outsourcing your marketing to a local, trusted company like Newton Peach just makes sense! You get all the benefits of a customized marketing plan without all the work. You enjoy results without having to make continual decisions or think about which options are working best to expand your customer base and increase profits. That's our job, because OUR goal is to grow YOUR business. We are proud to serve the Central Florida area with top-quality services to a variety of clients, from small businesses to large firms, and we are ready to help you. Give us a call! 

Building Relationships: The Goal of NPM

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Image courtesy of  http://www.hallaminternet.com/2014/marketing-team-trust/{C}

Recently, a study was done on businesses that came up with the following result:

     “Only 20% of CEOs and Managing Directors trust their marketing teams…” * and        “According to the study, “80% of CEOs ‘admit they do not really trust and  are not very impressed’ by their marketing teams. That’s compared to the 90% of CEOs who say they do trust and value their finance and information teams.” (source: Fournaise Marketing Group).**

At NPM, our mission is to completely defy this study’s results.  We want our clients to not only trust us, but to enjoy working with us.  We want to build relationships with our clients, and this means making sure we are doing everything in our power to help them grow their business and achieve their goals.

There are several key points that NPM strives to achieve that we want you to be aware of and hold us accountable to.  These are…

Know Where We Are Going and How To Get There

If you want to take a vacation, you don’t blindly jump out onto the road and start driving.  Instead, you have a specific destination in mind, and a road map (or GPS!) telling you how to get there.  When you allow NPM to come alongside you and your business, we can help you determine a “destination” for your business (increased sales, more exposure, etc.) and then help you draw a “roadmap” of how to get there by coming up with a marketing plan suited specifically for you, your goals, and your budget.

Progress Reports

NPM does not gain a client and then disappear.  When you place your marketing in our hands, you can expect frequent progress reports, and often times, an in-person meeting to discuss results of previous marketing campaigns, current happenings regarding your marketing plan, and what to expect in the following weeks and months.  This is one of the key parts of building a relationship with clients.  We want to get to know you and your business personally, not just as numbers on a page.

No Contract Required

NPM does not require clients to sign a binding contract.  Our mentality is that trust is not built on contracts and legal agreements.  Rather, we operate on a monthly basis with our clients.  If you are unhappy with results, or need to take a break from your marketing plan due to financial concerns or other reasons, you are free to step back.  This is something discussed further when we help you come up with your marketing plan and budget.

 

For our current clients, we hope that we are doing a good job of building this trusting relationship with you and your business. For those who are not yet NPM clients, what are you waiting for? Give us a call and let us help you grow your business and bring it to it’s fullest potential!

 

*Read more: http://www.hallaminternet.com/2014/marketing-team-trust/#ixzz38Onb3WC5 

**Read more: http://www.hallaminternet.com/2014/marketing-team-trust/#ixzz38OnR3UG6