small business marketing

Green and Growing: What Newton Peach Marketing Does for Winter Haven Businesses

Spring is here, and many of us are thinking of things green and growing. However, while you are picturing flowering plants and colorful blooms in pots or as part of beautiful landscapes, we are picturing businesses, and the clients we represent. For Newton Peach, green and growing is what we set up as a primary goal for each customer that comes to us requesting assistance with a website, creative solutions for their social media accounts, or even an eye catching piece of print in the form of business cards or flyers for local events. How though, do the words "green" and "growing" tie in to these things?

Well, "green" refers to what we want to see in YOUR hands in the form of increased profits for your business. We aim to bring in more customers for you by targeting your audience in direct ways, and getting your name in front of the very people that need your product or service. We build your online "presence" and brand and over time, this gives people a sense of knowing you and feeling confident in choosing you for their needs. So, while green plants and blossoming flowers are beautiful, the green we want will show up in your wallet.

"Growing" is our main task when it comes to your business. Growing in size, growing in influence, and growing in efficiency and profits (as mentioned above) are just a few of the things we strive to help you do, and by utilizing the techniques mentioned above, and many more, we have seen this happen for businesses throughout the greater Winter Haven area. Clients all over Polk County have let us step in and walk alongside them as they make their mark in our area, and with each one, we are reminded of how much we love cultivating growth, much like gardeners and farmers enjoy the dirt on their hands and the joy that comes with harvesting fresh fruit, vegetables, and flowers throughout the year.

Do you feel like your business is thriving? If not, it might be time for some fresh perspective! Newton Peach Marketing is ready and waiting to help you grow this year. Take that step forward and give us a call!

Show Your Favorite Businesses Just How Much You LOVE Them This Valentine's Day

heart-29328_640.png

Valentine's Day is all about showing those around you how much you care. Giving gifts, acts of service, or a simple "I love you" to remind someone that they are important to you are all ways we share the love around this holiday. Have you thought about showing your favorite local businesses just how much you appreciate them, and care about their success in the community though? They might not be your first thought when Valentine's Day rolls around, but there are many ways you can show them some love and help boost their presence in the community not just on holidays, and EVERY day. 

How? 

Give them positive reviews. It's easy (and common) to leave a negative review. When we receive goods or services that are less than satisfactory, we want a sense of justice, and often, leaving a scathing review makes us feel somehow validated in our displeasure...and we totally understand that! After all, that's what reviews are for, right? They are the modern day "comments box" for businesses, and they give other potential customers insight into what they can expect from a particular business or brand. How often do you leave a positive review though? Taking those extra few minutes of your time to leave a review letting a business owner know how much you were impressed by their product, their service, or even their staff is a great way to show them some love, and send other customers their way. 

Make them your first choice. How often do we say we like a local business, but the first time a shopping need comes up, whether for a gift, a home service, or simply something for your home, you jet off to the big box store down the street simply because it's convenient? Taking the extra time and effort to utilize local small businesses as your first shopping choice not only makes them feel loved, but makes them successful, and that benefits everyone in the community. Cities where businesses are growing and thriving have better economies, and higher employment rates. What's not to LOVE about that? 

Refer your friends. Word of mouth is a key way to grow small, local businesses, and any marketing expert will tell businesses owners how vital it is to get people talking about their brand and name within the community. A business card, a social media post, or even a booth at a downtown fair or market are definitely key points in growing a business and brand, but even those who visit the booth, see the Facebook ad, or receive a business card might not follow through and become a patron unless a friend or family member can personally attest to the quality of the goods or services offered. That's where YOU come in. If you love a local business, tell people about it! Share their posts on Facebook and throw in a personal reference for your contacts. Did someone comment on that great piece of jewelry you're wearing from a local boutique, or ask you how you've landscaped your yard so beautifully for the upcoming spring season? It's ok to name drop! Spreading the names of small businesses will help them immensely, and will ensure that your treasured goods and services that they offer will be around for years to come. 

Newton Peach Marketing is committed to making sure our local businesses in and around the Winter Haven area thrive and grow. By customizing plans for each individual client we ensure quality services at a price they can afford. When you put your business growth in our hands, you are given the freedom to pay only for what you need, and nothing more, unlike pre-determined packages with larger marketing firms. That means you're left with more money to invest back into your business, allowing you to continue to expand...and nothing makes us happier than seeing you succeed. Interested in what we can do for you? There's a simple two step process: give us a call, and tell us how you want to grow in 2019. We do the rest! 

New Year, New Plan: Top 3 Resolutions for Marketing YOUR Business in 2019

new-years-day-3860351_640.jpg

We are officially through the first week of 2019, and with a new year come new resolutions for a better “us." Health and wellness goals, a better self-care regimen, or even something as simple as finally tackling that unorganized closet in your bedroom of stuck on Post-Its, written in planners, or otherwise noted to remind you of what you’d like to accomplish throughout this coming year. As a business owner though, have you thought about how those resolutions could pertain to your company? 

Having specific goals and annual aspirations for your business are a huge part of not only keeping vision within your staff, but are also key to growing your business in the long term. We’ve all heard the saying “if your business isn’t growing, it’s dying”, which is why setting quantifiable and attainable goals for your business is a great way to kick off each new year. 

Not sure where to start? How about these: 

1.    Improve your marketing strategy. Perhaps you’re doing absolutely nothing to market your business currently, or maybe you have a budget that allows for multiple marketing platforms, but whatever you are (or aren’t) doing, we can guarantee there’s a way for you to improve upon it. Ideas can include upgrading your website, investing in social media content and engagement, participating in community events, or even purchasing fresh business cards for 2019. Basically, take what you’re already doing, and try to choose at least 3 additional things you could do to reach more people on behalf of your brand. Already have a website? Try a quarterly email newsletter to go along with it! Updating your Facebook page monthly? Weekly is best, and adding Twitter, Instagram, or even LinkedIn to the mix is even better. Just make it a goal to do something to improve your marketing strategy this year. 

2.    Do a website review. Your website is the face of your business in the online world, and a poorly done one will leave a bad impression of your business and will lead to losing customers over time. Take time this new year to look closely at your existing website, and note changes that could make it more user-friendly, visually appealing, and streamlined. For even more perspective, ask friends and family to offer feedback as well with fresh eyes and new ideas. 

3.    Implement a customer feedback policy. No one knows how to improve your business, or how to encourage you with what you’re doing right, than your own customers. Implementing a customer feedback policy this year will give you valuable insight to what customers are happy with, what they’d like more of, and which things weren’t their favorite. Feedback can be done by way of reviews through pages such as Facebook or Google Business, they can be done through email newsletters, through your website, or even in person with a pen and paper system if you prefer. Just giving your customers the opportunity to give their opinion on the products and services you offer makes them feel like they matter, and that will keep them coming back for more. 

If the ideas above seem great, but overwhelm you, we have a secret…

You can meet your resolutions without having to do any of these things yourself. 

Surprised? It’s simple! Newton Peach Marketing provides all of these services and more to clients throughout the Winter Haven area and beyond. We are happy to serve clients from long-distance, without sacrificing customized and personal service and regular communication. Local clients trust us to manage all of their business marketing needs, because OUR resolution is to see your business be the best it can be in 2019. Give us a call and see how we can help you grow! 

What Are You Doing to Grow Your Business: 5 Best Resources and How to Make Them Work for You

key-951783_640.jpg

Marketing, as a term, sounds scary to many business owners. Visions of old fashioned door-to-door advertising and handing out flyers, standing in front of cameras for awkward (and expensive!) tv commercials or paying abhorrent amounts of money for radio ads can be enough to make any business owner turn around and run the other direction. Those marketing trends are a thing of the past though, and in the modern marketing and advertisement world, the ultimate goal is to grow your business effectively and efficiently, with the least amount of overhead and effort on your part. Fortunately, there are many resources available to you that make this easy! 

The top 5 resources for small business owners (in our humble opinion) are...

Social Media Whether it be Facebook, Twitter, Instagram, or even Pinterest, social media is perhaps the easiest and best way to reach an audience of any kind in modern society. Even social media has a little "science" behind it though, in that you have to know what, how, and when to post to get the maximum benefits for growth and profit. For example, eye-catching images that compliment your content on Facebook are a must regardless of your business type, since text-only posts tend to get easily overlooked as people scroll through their feeds. Some social media platforms are almost solely image based (Instagram) while others are more text based (Twitter) and knowing the difference, as well as how to best reach your target audience and potential customers is important. 

Blogging Blogging is a great way to offer valuable content to your client base with little to no overhead cost to you. Most blogging platforms are free, and many can easily be linked up with your existing website making for a seamless transition and easy access. A blog can be used for keeping your audience up-to-date on what is happening at your business, giving your readers insight into trends, or even giving advice like how-to's or cost breakdowns, but whatever the content, using tag words, and keeping the content relevant to your business is the best way to make sure you get the biggest benefit. 

Business Cards This simple gesture is perhaps one of the most overlooked marketing methods today. A business card is your "fingerprint" in a way. It's a great way to spread your name and brand all over your region, and leave each person who receives one with a little slice of what you have to offer as a business. Your logo, your contact information and web address, a bit about you, your service area, and even your social media icons can all be wrapped up in one 3x5 little package that can easily be handed to passerby, your waitress at a local restaurant, friends, family, and even on counters around town. They are inexpensive to create, and if designed the right way, are a great way to pack a punch without a lot of effort on your part. 

Business Networking If you can carry on a conversation, you can business network. With opportunities like local chambers of commerce, business networking groups in a variety of cities, online networking options, and small social-based networking groups, finding a way to connect with other business owners has never been easier. The benefits of making this effort are far-reaching, as you not only gain valuable friends in the community, but you also gain a whole web of networking opportunities for people to hear about your business and be referred to you by your business contacts. 

Email campaigns (digital newsletters) While not the most effective option for every business, most businesses can benefit from having an email newsletter at least a few times a year. For restaurants, stores, and businesses that offer sales of any kind, having a monthly or bi-monthly newsletter with a simple blast to say hello and offer a coupon or discount is a great way to draw people in and keep them coming back. Everyone loves something free! Other businesses can benefit from sending out newsletters with valuable information and tips, or announcements about the operation of your business (holiday hours and schedule for example). Again, this is an inexpensive way to connect with your audience and maintain your customer base. 

We hope this empowers you to think about your marketing with fresh eyes. Perhaps the best way to grow your business the fastest and the most efficiently is by hiring out your marketing needs to a third-party expert. Business owners in and around the Winter Haven area trust Newton Peach Marketing because we offer premium services at competitive prices. We customize a marketing strategy for each individual customer, and make sure they feel included and knowledgeable about how their brand is being built and presented to the community. From graphic design services that give you the perfect business card or printed advertisement, to social media campaigns and website upgrades, we do it ALL. Your goals for business growth are OUR goals. We're ready to help you make them happen!