business growth

Building Your Business Starts with Building a Network: How Referrals Work

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If you've followed Newton Peach Marketing for any period of time, know how much we value a referral system, and how we are big supporters of networking when it comes to building businesses of all sizes. When new business owners (or even longtime business owners for that matter) hear the terms "referral" or "networking" though, they could be confused by exactly what those words mean, and how they play into growing a client base and seeing their profits increase. It's important to know that knowing the meaning of the terms matters for sure, but knowing how to implement them in your own business matters just as much, and will be key in seeing maximum growth.

When we mention referrals, we don't just mean a positive review from a previous customer. A referral can be a customer, but it could also be a friend, a fellow business owner, or someone you've met through a specific referral program. Regardless of what your connection with the individual might be, what's important to note is how they help your business through a referral. While a simple Google review is helpful, and will help you build a reputation, a true referral is when an individual specifically connects you with a "hot" lead for a new customer or client. This essentially means they contact the lead and mention your name, give them your contact information (this could be a phone number, Email address, website, or even your business card), and encourage them to utilize your product or service. By using their personal relationship with the person they increase your chances exponentially over a simple cold call. We all know how important word of mouth is when it comes to business, whether finding the best place in town to get a good burger, to the best plumber for a leaking pipe. Referrals are really an "organized" word of mouth process. They help you get the word out about your product or service in a personalized way, and that can be huge in growing your business locally and beyond.

A network is also key in growing your business, and is essentially made up of referrals at its heart, although it goes beyond this. A network, in this context, is a group of people you can count on for continued referrals. This could be something you've just built on your own, or through a club or organized group of business owners, but regardless it's meant to grow on itself and lead to increased referrals over time. Picture it like a tree. You start with a single referral (the "seed" if you will) and that grows into a client for you. That client then refers you to three of their friends and/or fellow business owners (your first branches), which eventually turn into steady customers, and then refer you to several of their friends. Over time, that initial referral and new client turn into countless referrals and/or customers, and that can lead to explosive business growth if it takes off. This is why many business owners invest in clubs or organizations that are based on building networks. Newton Peach Marketing is proud to be part of our local BNI chapter here in Winter Haven. BNI has over 9,000 chapters around the world, and while they are a wonderful option for many businesses, there are plenty of smaller, localized options as well, including your own local Chamber of Commerce.

Regardless of how you choose to go about growing your business with referrals and networking opportunities, we hope you'll look into somehow incorporating the above techniques into your plan for the coming year. We've seen so many clients experience the excitement of growth by simply building a group of referral contacts. We've also seen business owners grow in big ways by taking time to invest in their business and intentionally work on building their brand and getting their name out in the community. Newton Peach Marketing specializes in customizing digital marketing plans for businesses of all sizes, and we tailor everything to your needs, your budget, and what YOU want for your business. How can we help you and become part of your network? Give us a call for more information or to schedule a consultation.

The Package Deal: Social Media Management vs. Posting Alone

Social media is one of the, if not the, top means of advertising your business in today's technology-driven world. Because of this, marketing consultants and firms often advertise social media as one of their services, and when you outsource your marketing to these providers, they typically guarantee X number of posts per week/month on your selected social media platforms. While posting in and of itself is important when building your brand online, it doesn't completely cover your bases in the world of social media. That's why Newton Peach Marketing offers full social media management

What's the difference? 

Well, picture your business's social media presence like a retail shop. While it's important that each department run well, if you only focus on one department and ignore the rest, the store just won't work. The same is true of your social media platforms. Posting alone is only one portion of keeping your platforms running. Engaging with followers and commenters, keeping up with messages within each platform and responding in turn, overseeing job postings and applications (if applicable), making sure contact information is kept up to date and current across all platforms, and routinely maintaining visual appeal are all key parts in making sure your social media profiles are representing your business in the best way possible. Newton Peach offers all of this and more. Instead of simply posting for you on a schedule, we place ourselves in your shoes and operate the social platforms on your behalf. This includes engaging your customers and followers in the messages and comments section, changing out content and artwork (profile pictures, cover photos, etc.) with seasonally appropriate options or content of your choosing, routinely updating contact information, and so forth. 

When it comes to the posting itself, we are proud to customize content for each of our clients, including fun designs, a variety of both informative and entertaining verbiage, and linking over important items from your own website and/or blog to improve traffic between your various points of contact online. When you trust Newton Peach Marketing with your social media you are getting the package deal, and can rest assured knowing your business is in good hands. 

Give us a call for a free quote and find out how we can help you grow your business and build your brand! 

What Are You Doing to Grow Your Business: 5 Best Resources and How to Make Them Work for You

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Marketing, as a term, sounds scary to many business owners. Visions of old fashioned door-to-door advertising and handing out flyers, standing in front of cameras for awkward (and expensive!) tv commercials or paying abhorrent amounts of money for radio ads can be enough to make any business owner turn around and run the other direction. Those marketing trends are a thing of the past though, and in the modern marketing and advertisement world, the ultimate goal is to grow your business effectively and efficiently, with the least amount of overhead and effort on your part. Fortunately, there are many resources available to you that make this easy! 

The top 5 resources for small business owners (in our humble opinion) are...

Social Media Whether it be Facebook, Twitter, Instagram, or even Pinterest, social media is perhaps the easiest and best way to reach an audience of any kind in modern society. Even social media has a little "science" behind it though, in that you have to know what, how, and when to post to get the maximum benefits for growth and profit. For example, eye-catching images that compliment your content on Facebook are a must regardless of your business type, since text-only posts tend to get easily overlooked as people scroll through their feeds. Some social media platforms are almost solely image based (Instagram) while others are more text based (Twitter) and knowing the difference, as well as how to best reach your target audience and potential customers is important. 

Blogging Blogging is a great way to offer valuable content to your client base with little to no overhead cost to you. Most blogging platforms are free, and many can easily be linked up with your existing website making for a seamless transition and easy access. A blog can be used for keeping your audience up-to-date on what is happening at your business, giving your readers insight into trends, or even giving advice like how-to's or cost breakdowns, but whatever the content, using tag words, and keeping the content relevant to your business is the best way to make sure you get the biggest benefit. 

Business Cards This simple gesture is perhaps one of the most overlooked marketing methods today. A business card is your "fingerprint" in a way. It's a great way to spread your name and brand all over your region, and leave each person who receives one with a little slice of what you have to offer as a business. Your logo, your contact information and web address, a bit about you, your service area, and even your social media icons can all be wrapped up in one 3x5 little package that can easily be handed to passerby, your waitress at a local restaurant, friends, family, and even on counters around town. They are inexpensive to create, and if designed the right way, are a great way to pack a punch without a lot of effort on your part. 

Business Networking If you can carry on a conversation, you can business network. With opportunities like local chambers of commerce, business networking groups in a variety of cities, online networking options, and small social-based networking groups, finding a way to connect with other business owners has never been easier. The benefits of making this effort are far-reaching, as you not only gain valuable friends in the community, but you also gain a whole web of networking opportunities for people to hear about your business and be referred to you by your business contacts. 

Email campaigns (digital newsletters) While not the most effective option for every business, most businesses can benefit from having an email newsletter at least a few times a year. For restaurants, stores, and businesses that offer sales of any kind, having a monthly or bi-monthly newsletter with a simple blast to say hello and offer a coupon or discount is a great way to draw people in and keep them coming back. Everyone loves something free! Other businesses can benefit from sending out newsletters with valuable information and tips, or announcements about the operation of your business (holiday hours and schedule for example). Again, this is an inexpensive way to connect with your audience and maintain your customer base. 

We hope this empowers you to think about your marketing with fresh eyes. Perhaps the best way to grow your business the fastest and the most efficiently is by hiring out your marketing needs to a third-party expert. Business owners in and around the Winter Haven area trust Newton Peach Marketing because we offer premium services at competitive prices. We customize a marketing strategy for each individual customer, and make sure they feel included and knowledgeable about how their brand is being built and presented to the community. From graphic design services that give you the perfect business card or printed advertisement, to social media campaigns and website upgrades, we do it ALL. Your goals for business growth are OUR goals. We're ready to help you make them happen!