Blogging is a huge part of the marketing world, and really, for the world in general with today's technology and social media involvement. Whether you utilize a traditional "diary" style blog to document your own personal life, have a sponsored blog with lots of paid content, or choose the more tech-savvy video blog, known as a "vlog,” producing content that your followers want to read and/or see is key in building an audience and creating your brand. This is true for businesses even more so than individuals, since an audience leads to customers, and increased customer base means more profit for you over time.
When it comes to blogging, coming up with relevant content that is creative enough to capture the attention of internet-goers can be hard. That is, until the holiday season rolls around. From October, with its bursts of pumpkins and Fall and Halloween fun, to Thanksgiving in November, and well into Christmas and New Years, coming up with trendy content that ties in with your business and your market becomes much easier when you have the plentiful topics surrounding these holidays and seasons. There are a few important things to keep in mind when using holiday and seasonal topics for your blog...
Remember your keywords! Search online, and you'll quickly be able to come up with a list of popular keywords (and hashtags) that tie in with various holidays and seasons. Tying these into your blog posts and social media content is a great way to make sure your content is found during searches.
Make it relevant. Anyone can write a post about safety tips for Halloween, or how to pick the perfect gift for your loved one at Christmas, but you don't want to be just anyone. Knowing how to spin these topics into a post that also weaves your business and your goods/services into the content is vital in making your blog appear professional and unique. So, for example, a local orthodontist could write about the safest candies for braces-wearers, or a local retail store could offer insight into the 5 hottest items flying off their shelves around Christmas and why they'd be perfect for your family. Knowing how to put these pieces together and form them into a marketing work of art is a huge part of becoming a "blogger" on a higher level.
A catchy title matters! The title is essentially how your blog "puts its best foot forward" for readers. Something catchy and fun, or informative and full of relevant keywords, is a great way to pull in an audience and lure them into the rest of the content.
We know that blogging for your business can be intimidating, especially since your schedule is busy running the business itself. That's why Newton Peach Marketing offers blogging services. We customize content for each individual client, using the tricks above to make sure you are seen, your brand is developed, and potential customers connect with you. Whether you're simply looking for routine blogging services, or a full-scale marketing plan to include your social media, printed materials, and more, Newton Peach Marketing is the #1 choice for small businesses. Call us and see how we can help you build a better brand.