blogging

Show Your Favorite Businesses Just How Much You LOVE Them This Valentine's Day

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Valentine's Day is all about showing those around you how much you care. Giving gifts, acts of service, or a simple "I love you" to remind someone that they are important to you are all ways we share the love around this holiday. Have you thought about showing your favorite local businesses just how much you appreciate them, and care about their success in the community though? They might not be your first thought when Valentine's Day rolls around, but there are many ways you can show them some love and help boost their presence in the community not just on holidays, and EVERY day. 

How? 

Give them positive reviews. It's easy (and common) to leave a negative review. When we receive goods or services that are less than satisfactory, we want a sense of justice, and often, leaving a scathing review makes us feel somehow validated in our displeasure...and we totally understand that! After all, that's what reviews are for, right? They are the modern day "comments box" for businesses, and they give other potential customers insight into what they can expect from a particular business or brand. How often do you leave a positive review though? Taking those extra few minutes of your time to leave a review letting a business owner know how much you were impressed by their product, their service, or even their staff is a great way to show them some love, and send other customers their way. 

Make them your first choice. How often do we say we like a local business, but the first time a shopping need comes up, whether for a gift, a home service, or simply something for your home, you jet off to the big box store down the street simply because it's convenient? Taking the extra time and effort to utilize local small businesses as your first shopping choice not only makes them feel loved, but makes them successful, and that benefits everyone in the community. Cities where businesses are growing and thriving have better economies, and higher employment rates. What's not to LOVE about that? 

Refer your friends. Word of mouth is a key way to grow small, local businesses, and any marketing expert will tell businesses owners how vital it is to get people talking about their brand and name within the community. A business card, a social media post, or even a booth at a downtown fair or market are definitely key points in growing a business and brand, but even those who visit the booth, see the Facebook ad, or receive a business card might not follow through and become a patron unless a friend or family member can personally attest to the quality of the goods or services offered. That's where YOU come in. If you love a local business, tell people about it! Share their posts on Facebook and throw in a personal reference for your contacts. Did someone comment on that great piece of jewelry you're wearing from a local boutique, or ask you how you've landscaped your yard so beautifully for the upcoming spring season? It's ok to name drop! Spreading the names of small businesses will help them immensely, and will ensure that your treasured goods and services that they offer will be around for years to come. 

Newton Peach Marketing is committed to making sure our local businesses in and around the Winter Haven area thrive and grow. By customizing plans for each individual client we ensure quality services at a price they can afford. When you put your business growth in our hands, you are given the freedom to pay only for what you need, and nothing more, unlike pre-determined packages with larger marketing firms. That means you're left with more money to invest back into your business, allowing you to continue to expand...and nothing makes us happier than seeing you succeed. Interested in what we can do for you? There's a simple two step process: give us a call, and tell us how you want to grow in 2019. We do the rest! 

What Are You Doing to Grow Your Business: 5 Best Resources and How to Make Them Work for You

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Marketing, as a term, sounds scary to many business owners. Visions of old fashioned door-to-door advertising and handing out flyers, standing in front of cameras for awkward (and expensive!) tv commercials or paying abhorrent amounts of money for radio ads can be enough to make any business owner turn around and run the other direction. Those marketing trends are a thing of the past though, and in the modern marketing and advertisement world, the ultimate goal is to grow your business effectively and efficiently, with the least amount of overhead and effort on your part. Fortunately, there are many resources available to you that make this easy! 

The top 5 resources for small business owners (in our humble opinion) are...

Social Media Whether it be Facebook, Twitter, Instagram, or even Pinterest, social media is perhaps the easiest and best way to reach an audience of any kind in modern society. Even social media has a little "science" behind it though, in that you have to know what, how, and when to post to get the maximum benefits for growth and profit. For example, eye-catching images that compliment your content on Facebook are a must regardless of your business type, since text-only posts tend to get easily overlooked as people scroll through their feeds. Some social media platforms are almost solely image based (Instagram) while others are more text based (Twitter) and knowing the difference, as well as how to best reach your target audience and potential customers is important. 

Blogging Blogging is a great way to offer valuable content to your client base with little to no overhead cost to you. Most blogging platforms are free, and many can easily be linked up with your existing website making for a seamless transition and easy access. A blog can be used for keeping your audience up-to-date on what is happening at your business, giving your readers insight into trends, or even giving advice like how-to's or cost breakdowns, but whatever the content, using tag words, and keeping the content relevant to your business is the best way to make sure you get the biggest benefit. 

Business Cards This simple gesture is perhaps one of the most overlooked marketing methods today. A business card is your "fingerprint" in a way. It's a great way to spread your name and brand all over your region, and leave each person who receives one with a little slice of what you have to offer as a business. Your logo, your contact information and web address, a bit about you, your service area, and even your social media icons can all be wrapped up in one 3x5 little package that can easily be handed to passerby, your waitress at a local restaurant, friends, family, and even on counters around town. They are inexpensive to create, and if designed the right way, are a great way to pack a punch without a lot of effort on your part. 

Business Networking If you can carry on a conversation, you can business network. With opportunities like local chambers of commerce, business networking groups in a variety of cities, online networking options, and small social-based networking groups, finding a way to connect with other business owners has never been easier. The benefits of making this effort are far-reaching, as you not only gain valuable friends in the community, but you also gain a whole web of networking opportunities for people to hear about your business and be referred to you by your business contacts. 

Email campaigns (digital newsletters) While not the most effective option for every business, most businesses can benefit from having an email newsletter at least a few times a year. For restaurants, stores, and businesses that offer sales of any kind, having a monthly or bi-monthly newsletter with a simple blast to say hello and offer a coupon or discount is a great way to draw people in and keep them coming back. Everyone loves something free! Other businesses can benefit from sending out newsletters with valuable information and tips, or announcements about the operation of your business (holiday hours and schedule for example). Again, this is an inexpensive way to connect with your audience and maintain your customer base. 

We hope this empowers you to think about your marketing with fresh eyes. Perhaps the best way to grow your business the fastest and the most efficiently is by hiring out your marketing needs to a third-party expert. Business owners in and around the Winter Haven area trust Newton Peach Marketing because we offer premium services at competitive prices. We customize a marketing strategy for each individual customer, and make sure they feel included and knowledgeable about how their brand is being built and presented to the community. From graphic design services that give you the perfect business card or printed advertisement, to social media campaigns and website upgrades, we do it ALL. Your goals for business growth are OUR goals. We're ready to help you make them happen! 

The Most Wonderful Time of the Year...for Bloggers

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Blogging is a huge part of the marketing world, and really, for the world in general with today's technology and social media involvement. Whether you utilize a traditional "diary" style blog to document your own personal life, have a sponsored blog with lots of paid content, or choose the more tech-savvy video blog, known as a "vlog,” producing content that your followers want to read and/or see is key in building an audience and creating your brand. This is true for businesses even more so than individuals, since an audience leads to customers, and increased customer base means more profit for you over time. 

When it comes to blogging, coming up with relevant content that is creative enough to capture the attention of internet-goers can be hard. That is, until the holiday season rolls around. From October, with its bursts of pumpkins and Fall and Halloween fun, to Thanksgiving in November, and well into Christmas and New Years, coming up with trendy content that ties in with your business and your market becomes much easier when you have the plentiful topics surrounding these holidays and seasons. There are a few important things to keep in mind when using holiday and seasonal topics for your blog...

  • Remember your keywords! Search online, and you'll quickly be able to come up with a list of popular keywords (and hashtags) that tie in with various holidays and seasons. Tying these into your blog posts and social media content is a great way to make sure your content is found during searches.

  • Make it relevant. Anyone can write a post about safety tips for Halloween, or how to pick the perfect gift for your loved one at Christmas, but you don't want to be just anyone. Knowing how to spin these topics into a post that also weaves your business and your goods/services into the content is vital in making your blog appear professional and unique. So, for example, a local orthodontist could write about the safest candies for braces-wearers, or a local retail store could offer insight into the 5 hottest items flying off their shelves around Christmas and why they'd be perfect for your family. Knowing how to put these pieces together and form them into a marketing work of art is a huge part of becoming a "blogger" on a higher level. 

  • A catchy title matters! The title is essentially how your blog "puts its best foot forward" for readers. Something catchy and fun, or informative and full of relevant keywords, is a great way to pull in an audience and lure them into the rest of the content. 

We know that blogging for your business can be intimidating, especially since your schedule is busy running the business itself. That's why Newton Peach Marketing offers blogging services. We customize content for each individual client, using the tricks above to make sure you are seen, your brand is developed, and potential customers connect with you. Whether you're simply looking for routine blogging services, or a full-scale marketing plan to include your social media, printed materials, and more, Newton Peach Marketing is the #1 choice for small businesses. Call us and see how we can help you build a better brand.