marketing

Green and Growing: What Newton Peach Marketing Does for Winter Haven Businesses

Spring is here, and many of us are thinking of things green and growing. However, while you are picturing flowering plants and colorful blooms in pots or as part of beautiful landscapes, we are picturing businesses, and the clients we represent. For Newton Peach, green and growing is what we set up as a primary goal for each customer that comes to us requesting assistance with a website, creative solutions for their social media accounts, or even an eye catching piece of print in the form of business cards or flyers for local events. How though, do the words "green" and "growing" tie in to these things?

Well, "green" refers to what we want to see in YOUR hands in the form of increased profits for your business. We aim to bring in more customers for you by targeting your audience in direct ways, and getting your name in front of the very people that need your product or service. We build your online "presence" and brand and over time, this gives people a sense of knowing you and feeling confident in choosing you for their needs. So, while green plants and blossoming flowers are beautiful, the green we want will show up in your wallet.

"Growing" is our main task when it comes to your business. Growing in size, growing in influence, and growing in efficiency and profits (as mentioned above) are just a few of the things we strive to help you do, and by utilizing the techniques mentioned above, and many more, we have seen this happen for businesses throughout the greater Winter Haven area. Clients all over Polk County have let us step in and walk alongside them as they make their mark in our area, and with each one, we are reminded of how much we love cultivating growth, much like gardeners and farmers enjoy the dirt on their hands and the joy that comes with harvesting fresh fruit, vegetables, and flowers throughout the year.

Do you feel like your business is thriving? If not, it might be time for some fresh perspective! Newton Peach Marketing is ready and waiting to help you grow this year. Take that step forward and give us a call!

Show Your Favorite Businesses Just How Much You LOVE Them This Valentine's Day

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Valentine's Day is all about showing those around you how much you care. Giving gifts, acts of service, or a simple "I love you" to remind someone that they are important to you are all ways we share the love around this holiday. Have you thought about showing your favorite local businesses just how much you appreciate them, and care about their success in the community though? They might not be your first thought when Valentine's Day rolls around, but there are many ways you can show them some love and help boost their presence in the community not just on holidays, and EVERY day. 

How? 

Give them positive reviews. It's easy (and common) to leave a negative review. When we receive goods or services that are less than satisfactory, we want a sense of justice, and often, leaving a scathing review makes us feel somehow validated in our displeasure...and we totally understand that! After all, that's what reviews are for, right? They are the modern day "comments box" for businesses, and they give other potential customers insight into what they can expect from a particular business or brand. How often do you leave a positive review though? Taking those extra few minutes of your time to leave a review letting a business owner know how much you were impressed by their product, their service, or even their staff is a great way to show them some love, and send other customers their way. 

Make them your first choice. How often do we say we like a local business, but the first time a shopping need comes up, whether for a gift, a home service, or simply something for your home, you jet off to the big box store down the street simply because it's convenient? Taking the extra time and effort to utilize local small businesses as your first shopping choice not only makes them feel loved, but makes them successful, and that benefits everyone in the community. Cities where businesses are growing and thriving have better economies, and higher employment rates. What's not to LOVE about that? 

Refer your friends. Word of mouth is a key way to grow small, local businesses, and any marketing expert will tell businesses owners how vital it is to get people talking about their brand and name within the community. A business card, a social media post, or even a booth at a downtown fair or market are definitely key points in growing a business and brand, but even those who visit the booth, see the Facebook ad, or receive a business card might not follow through and become a patron unless a friend or family member can personally attest to the quality of the goods or services offered. That's where YOU come in. If you love a local business, tell people about it! Share their posts on Facebook and throw in a personal reference for your contacts. Did someone comment on that great piece of jewelry you're wearing from a local boutique, or ask you how you've landscaped your yard so beautifully for the upcoming spring season? It's ok to name drop! Spreading the names of small businesses will help them immensely, and will ensure that your treasured goods and services that they offer will be around for years to come. 

Newton Peach Marketing is committed to making sure our local businesses in and around the Winter Haven area thrive and grow. By customizing plans for each individual client we ensure quality services at a price they can afford. When you put your business growth in our hands, you are given the freedom to pay only for what you need, and nothing more, unlike pre-determined packages with larger marketing firms. That means you're left with more money to invest back into your business, allowing you to continue to expand...and nothing makes us happier than seeing you succeed. Interested in what we can do for you? There's a simple two step process: give us a call, and tell us how you want to grow in 2019. We do the rest! 

New Year, New Plan: Top 3 Resolutions for Marketing YOUR Business in 2019

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We are officially through the first week of 2019, and with a new year come new resolutions for a better “us." Health and wellness goals, a better self-care regimen, or even something as simple as finally tackling that unorganized closet in your bedroom of stuck on Post-Its, written in planners, or otherwise noted to remind you of what you’d like to accomplish throughout this coming year. As a business owner though, have you thought about how those resolutions could pertain to your company? 

Having specific goals and annual aspirations for your business are a huge part of not only keeping vision within your staff, but are also key to growing your business in the long term. We’ve all heard the saying “if your business isn’t growing, it’s dying”, which is why setting quantifiable and attainable goals for your business is a great way to kick off each new year. 

Not sure where to start? How about these: 

1.    Improve your marketing strategy. Perhaps you’re doing absolutely nothing to market your business currently, or maybe you have a budget that allows for multiple marketing platforms, but whatever you are (or aren’t) doing, we can guarantee there’s a way for you to improve upon it. Ideas can include upgrading your website, investing in social media content and engagement, participating in community events, or even purchasing fresh business cards for 2019. Basically, take what you’re already doing, and try to choose at least 3 additional things you could do to reach more people on behalf of your brand. Already have a website? Try a quarterly email newsletter to go along with it! Updating your Facebook page monthly? Weekly is best, and adding Twitter, Instagram, or even LinkedIn to the mix is even better. Just make it a goal to do something to improve your marketing strategy this year. 

2.    Do a website review. Your website is the face of your business in the online world, and a poorly done one will leave a bad impression of your business and will lead to losing customers over time. Take time this new year to look closely at your existing website, and note changes that could make it more user-friendly, visually appealing, and streamlined. For even more perspective, ask friends and family to offer feedback as well with fresh eyes and new ideas. 

3.    Implement a customer feedback policy. No one knows how to improve your business, or how to encourage you with what you’re doing right, than your own customers. Implementing a customer feedback policy this year will give you valuable insight to what customers are happy with, what they’d like more of, and which things weren’t their favorite. Feedback can be done by way of reviews through pages such as Facebook or Google Business, they can be done through email newsletters, through your website, or even in person with a pen and paper system if you prefer. Just giving your customers the opportunity to give their opinion on the products and services you offer makes them feel like they matter, and that will keep them coming back for more. 

If the ideas above seem great, but overwhelm you, we have a secret…

You can meet your resolutions without having to do any of these things yourself. 

Surprised? It’s simple! Newton Peach Marketing provides all of these services and more to clients throughout the Winter Haven area and beyond. We are happy to serve clients from long-distance, without sacrificing customized and personal service and regular communication. Local clients trust us to manage all of their business marketing needs, because OUR resolution is to see your business be the best it can be in 2019. Give us a call and see how we can help you grow! 

What Are You Doing to Grow Your Business: 5 Best Resources and How to Make Them Work for You

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Marketing, as a term, sounds scary to many business owners. Visions of old fashioned door-to-door advertising and handing out flyers, standing in front of cameras for awkward (and expensive!) tv commercials or paying abhorrent amounts of money for radio ads can be enough to make any business owner turn around and run the other direction. Those marketing trends are a thing of the past though, and in the modern marketing and advertisement world, the ultimate goal is to grow your business effectively and efficiently, with the least amount of overhead and effort on your part. Fortunately, there are many resources available to you that make this easy! 

The top 5 resources for small business owners (in our humble opinion) are...

Social Media Whether it be Facebook, Twitter, Instagram, or even Pinterest, social media is perhaps the easiest and best way to reach an audience of any kind in modern society. Even social media has a little "science" behind it though, in that you have to know what, how, and when to post to get the maximum benefits for growth and profit. For example, eye-catching images that compliment your content on Facebook are a must regardless of your business type, since text-only posts tend to get easily overlooked as people scroll through their feeds. Some social media platforms are almost solely image based (Instagram) while others are more text based (Twitter) and knowing the difference, as well as how to best reach your target audience and potential customers is important. 

Blogging Blogging is a great way to offer valuable content to your client base with little to no overhead cost to you. Most blogging platforms are free, and many can easily be linked up with your existing website making for a seamless transition and easy access. A blog can be used for keeping your audience up-to-date on what is happening at your business, giving your readers insight into trends, or even giving advice like how-to's or cost breakdowns, but whatever the content, using tag words, and keeping the content relevant to your business is the best way to make sure you get the biggest benefit. 

Business Cards This simple gesture is perhaps one of the most overlooked marketing methods today. A business card is your "fingerprint" in a way. It's a great way to spread your name and brand all over your region, and leave each person who receives one with a little slice of what you have to offer as a business. Your logo, your contact information and web address, a bit about you, your service area, and even your social media icons can all be wrapped up in one 3x5 little package that can easily be handed to passerby, your waitress at a local restaurant, friends, family, and even on counters around town. They are inexpensive to create, and if designed the right way, are a great way to pack a punch without a lot of effort on your part. 

Business Networking If you can carry on a conversation, you can business network. With opportunities like local chambers of commerce, business networking groups in a variety of cities, online networking options, and small social-based networking groups, finding a way to connect with other business owners has never been easier. The benefits of making this effort are far-reaching, as you not only gain valuable friends in the community, but you also gain a whole web of networking opportunities for people to hear about your business and be referred to you by your business contacts. 

Email campaigns (digital newsletters) While not the most effective option for every business, most businesses can benefit from having an email newsletter at least a few times a year. For restaurants, stores, and businesses that offer sales of any kind, having a monthly or bi-monthly newsletter with a simple blast to say hello and offer a coupon or discount is a great way to draw people in and keep them coming back. Everyone loves something free! Other businesses can benefit from sending out newsletters with valuable information and tips, or announcements about the operation of your business (holiday hours and schedule for example). Again, this is an inexpensive way to connect with your audience and maintain your customer base. 

We hope this empowers you to think about your marketing with fresh eyes. Perhaps the best way to grow your business the fastest and the most efficiently is by hiring out your marketing needs to a third-party expert. Business owners in and around the Winter Haven area trust Newton Peach Marketing because we offer premium services at competitive prices. We customize a marketing strategy for each individual customer, and make sure they feel included and knowledgeable about how their brand is being built and presented to the community. From graphic design services that give you the perfect business card or printed advertisement, to social media campaigns and website upgrades, we do it ALL. Your goals for business growth are OUR goals. We're ready to help you make them happen! 

The Most Wonderful Time of the Year...for Bloggers

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Blogging is a huge part of the marketing world, and really, for the world in general with today's technology and social media involvement. Whether you utilize a traditional "diary" style blog to document your own personal life, have a sponsored blog with lots of paid content, or choose the more tech-savvy video blog, known as a "vlog,” producing content that your followers want to read and/or see is key in building an audience and creating your brand. This is true for businesses even more so than individuals, since an audience leads to customers, and increased customer base means more profit for you over time. 

When it comes to blogging, coming up with relevant content that is creative enough to capture the attention of internet-goers can be hard. That is, until the holiday season rolls around. From October, with its bursts of pumpkins and Fall and Halloween fun, to Thanksgiving in November, and well into Christmas and New Years, coming up with trendy content that ties in with your business and your market becomes much easier when you have the plentiful topics surrounding these holidays and seasons. There are a few important things to keep in mind when using holiday and seasonal topics for your blog...

  • Remember your keywords! Search online, and you'll quickly be able to come up with a list of popular keywords (and hashtags) that tie in with various holidays and seasons. Tying these into your blog posts and social media content is a great way to make sure your content is found during searches.

  • Make it relevant. Anyone can write a post about safety tips for Halloween, or how to pick the perfect gift for your loved one at Christmas, but you don't want to be just anyone. Knowing how to spin these topics into a post that also weaves your business and your goods/services into the content is vital in making your blog appear professional and unique. So, for example, a local orthodontist could write about the safest candies for braces-wearers, or a local retail store could offer insight into the 5 hottest items flying off their shelves around Christmas and why they'd be perfect for your family. Knowing how to put these pieces together and form them into a marketing work of art is a huge part of becoming a "blogger" on a higher level. 

  • A catchy title matters! The title is essentially how your blog "puts its best foot forward" for readers. Something catchy and fun, or informative and full of relevant keywords, is a great way to pull in an audience and lure them into the rest of the content. 

We know that blogging for your business can be intimidating, especially since your schedule is busy running the business itself. That's why Newton Peach Marketing offers blogging services. We customize content for each individual client, using the tricks above to make sure you are seen, your brand is developed, and potential customers connect with you. Whether you're simply looking for routine blogging services, or a full-scale marketing plan to include your social media, printed materials, and more, Newton Peach Marketing is the #1 choice for small businesses. Call us and see how we can help you build a better brand. 

Neighbors Know No Distance: Supporting Those Preparing for Hurricane Florence

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Just a year ago, Hurricane Irma pounded the entire state of Florida with powerful winds, heavy rains that resulted in flooding, and major damage to homes and businesses alike. While much of our state has recovered, or are in the process of recovering, we are no stranger to the catastrophic impact of a hurricane on daily life of residents in the path of the storm. In our time of need, states surrounding us offered a helping hand and support, whether it be countless linemen that gave their time and efforts to restore our power more quickly, relief organizations that sent food, water,r and clothing, or simply friends and neighbors out of state that offered a place of refuge for those who chose to evacuate. Now, Hurricane Florence is threatening our neighbors to the north, and we have a chance to pay back some of the kindness shown to us last year. So, how can we help those preparing to go through a storm of this magnitude?

First, a friendly word of encouragement and some advice based from experience can go a long way. If you have friends or family who have never ridden out a storm like this before, let them know they'll likely be ok, and offer some pointers on preparing. No one knows hurricanes like Floridians! Tips like stocking up on more water than you think you'll need, non perishable food items, flashlights and batteries, etc. as well as charging all devices ahead of the storm are very helpful for those who have never had to do anything like this in the past. Additionally, your advice could help them get ahead of the game and purchase their supplies before the stores are overrun and shelves empty out. Offer a listening ear if they're feeling anxious, and give insight on ways they can best feel prepared and ready for Florence to come into town.

If you have the means, offering your own home as a place of safety is often appreciated. Many people haven't budget for multiple days in a hotel, and if you pair that with the gas money needed to travel, they might be tempted to ride out the storm even if in an unsafe location. By offering your home, you take away the financial obligation of evacuating, meaning they're free to make the safest choice, not just the most affordable. For those of us here in Central Florida, we are (for once) a safe distance from the storm's impact, which means many locals could offer this gesture of kindness. 

Donate and volunteer. If you can, volunteer with local relief agencies in your area to pack trucks with water and other needed supplies. These organizations often go in after the storm to help with recovery efforts and to assist those who are running out of supplies and are unable to get more. In addition to your time, donating monetary gifts, or donating actual supplies like cases of water, canned goods, diapers, etc. go a long way in helping them help other people. In Winter Haven, Lakeland, and surrounding towns, call your favorite local missions, churches, and relief organizations and find out if they have plans in place to offer support before and/or after the storm. If not, you could be the catalyst that starts a drive for needed items in our community! 

Finally, practice kindness. While we might not be preparing for the storm this time around, we remember well the stress and anxiety that come along with a hurricane of this magnitude. Instead of getting frustrated by heavy traffic caused by people feeling the storm, take a minute to let some people in front of you on the highway. When you're tempted to complain that your store is out of a particular item because the excess was shipped up north, instead be thankful that your home and community isn't threatened this time around. There is always a way to practice kindness, and that is perhaps the most important thing you can remember during any type of crisis. 

Newton Peach Marketing is proud to be a small business in the heart of Winter Haven, and we believe in supporting our neighbors, our community, and other local companies and brands. We are trusted by locals because we are locals. As a marketing company based in Florida where severe weather is commonplace at certain times of the year, we have an extra dose of compassion for those preparing for Florence in the coming hours and days. Good luck to our friends and neighbors up North! You are in our thoughts and prayers. 

Social Skills: Maximizing Your Social Media Posts for Your Business

Social media is a huge part of marketing your business and building your brand both on the internet as a whole, and within your own community. However, if you're unfamiliar with utilizing social media for anything more than sharing cute pictures of your kids and pets with friends and family, or keeping up with sports or local news, it's intimidating when you're faced with insights about reach and post visibility, creating ads on social media, etc. Even creating basic posts can seem difficult since your content has to represent your business, not just you as a person. So, where should you begin? 

Newton Peach Marketing has a few key strategies to help you make the most of your social media posts, and some ways to use different options within various platforms to grow your business without ever leaving the comfort of your office. 

Get engaged! 

Social media post engagement is a huge part of increasing your presence online. When people comment on, share, or like your post, it shows up on hundreds of other newsfeeds connected to those friends. Think of it as free advertisement! The trick is figuring out how to encourage people to engage with your post. Humorous content that's relevant to your business or field of work, such as a joke or a cartoon, is known for getting lots of interaction, as people enjoy a good chuckle as they're scrolling through countless posts about sports, news, politics, and their cousin's best-friend's wedding photos. Pro tip: include images with your posts as much as possible. Posts with images get almost 3x as many likes as those without. 

Give back. 

Hosting giveaways is a great way to add page likes, gain shares and comments on your posts, and make a name for yourself within the community. It doesn't have to be major! While some businesses give away large-scale items like a cruise or a smartphone, something as simple as a gift card to a coffee shop or token-sized gift is enough to make people perk up and look at your post. Make the giveaway visually appealing by advertising it with clever wording, "advertisements" about the prize, etc. It's a very effective way to share about your business across multiple platforms! 

Link up. 

Linking over your blog, your website, relevant content from other businesses, etc. is a great way to offer some variety to your social media platforms, and get web traffic for your business site. While you can over-do this (don't completely forgo custom content for linking over third-party ideas), occasionally including a link to something interesting or important is a good idea for any business. 

If you're tired of trying to keep up with the demand of managing your social media, creating content for your various online platforms, and relaying to hours of comments, messages, and inquiries, Newton Peach Marketing is the help you've been looking for. We not only offer social media set up and management for businesses of all sizes, but we can take over your existing pages and pick up where you left off. We handle Facebook, Google+, Twitter, Instagram, LinkedIn, YouTube, and more. You can feel confident with your place your business in our hands. Give us a call and see what we can do for you. 

Red, White, and Glue: How Social Media Pulls Together Your Marketing Strategy

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Happy Independence Day from Newton Peach Marketing! As we celebrate our many freedoms here in America, and reflect on what it means to be part of this country, those of us who own and operate small businesses take a little extra time to appreciate the freedom to pursue success and wealth through our own hard work and creativity. Starting your own company, and then nurturing it past the beginning stages into a phase of growth and prosperity is both thrilling and terrifying at the same time. Exciting, because it gives you first glimpses of success, but terrifying since it means you have to continue to "up your game" to keep that growth going. There's a saying though, "Work Smarter, not Harder." that can easily apply to small business growth if you know how to analyze it. 

Small businesses require you to build everything from the ground up. Building your brand, building your audience and targeted customer base, building your reputation, etc. are all key in becoming successful in your community and the surrounding area. While there are many ways to do this, and the exact formula will vary from business to business, modern day companies are realizing the worth of social media, and how it ties all other marketing strategies together. For example, consider some "traditional" means of marketing your business. Email newsletters, paper/print advertisements, business cards, and even blogging (which is still quite relevant by the way!) can benefit from having a strong social media presence, more so than if they stand alone and isolated. That email newsletter can not only link over to your online blog and/or website, but it also has the capability to link over to social media pages where readers can access a constant flow of information about your business, and from your business, rather than a once a week/month/period newsletter that give short blurbs about a handful of selected topics. Your business cards do the same. If they offer recipients a means of finding you online (social media icons, URLs to your various social media pages, etc.), then you've suddenly opened up a line of potential communication rather than a chance handoff of a simple card. In essence, social media is the "glue" that holds your entire marketing strategy together. 

Additionally, social media is such a diverse platform, that you can pull together print ads and then post them in digital form, offer specials and coupons right there online, target your posts and interactions at your preferred audience, etc. all of which are important in growing your client base. You can build your brand by tailoring your content to a specific end-goal concept that you've envisioned for your business, and then use that branding to establish your reputation with clients and customers. 

We know that discussing marketing strategies, business growth, etc. can be intimidating, especially when your days (and mind) are already full with the day-to-day tasks required to operate your company. That's why NPM is here to serve business owners like YOU. We help you formulate a plan to grow your business, and meet both short and long-term goals for your company. We offer a variety of custom packages tailored to fit exactly what you need, from social media management and curated content, to ad design and printed materials. We'd love to talk to you about making your dreams come true for your business, so give us a call! 

Run Your Business, Sustain Your Health: Celebrating National Fruits and Veggies Month!

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June is National Fresh Fruits and Vegetables Month, and for those that spend a lot of time in the great outdoors with personal farms or gardens, or who have a highly flexible schedule allowing them to eat healthy and do continual shopping and meal prep, it's easy to celebrate this "holiday.” However, for business owners with busy schedules and a mile-long to-do list, making healthy eating a priority isn't easy. Too often, we are forced to turn to convenience foods (or run through the drive-thru) to give us energy throughout the day between meetings, business errands, and trying to maintain life outside of work, but unfortunately, this will negatively affect your energy levels over time, and is terrible for your blood pressure, cholesterol, sodium levels, and more. So, what can you do to get those daily doses of fruits and veggies in, while keeping up with your busy lifestyle? 

 

  • Plan ahead. By looking ahead and your week and having a plan for your meals, you're more likely to incorporate healthy options than "eating on the fly" and picking up food last minute...or cleaning out your fridge by dining on leftover Chinese takeout. There are lots of ways to incorporate healthy eating into your weekly routine by having a meal plan. For example, there are lots of ideas online about prepping various salads for the week, and then you simply throw the jar into your lunch bag along with the dressing, grab a bottled water, and you're set to go! This can even be mixed up and eaten while out and about between client consultations and picking up kids from soccer camp! Another idea is to plan out healthy dinners during the week, and cook enough for leftovers for your lunch the next day. Not only does this help your whole family practice healthier eating, but by having your lunch packed and ready to go the night prior, you'll save time in the mornings without sacrificing health. 
  • Make sure your meals (and snacks) pack a punch. Need a breakfast on the go? Instead of reaching for a bagel or a granola bar, why not plan for 10 extra minutes of prep and whip up a smoothie? Smoothies are a wonderful way to get in several servings of fresh fruits (and veggies if you add spinach, carrots, or other mildly flavored options in!) without having to take time to sit down and eat a large breakfast. You can whiz up a smoothie in the blender, throw it in a transportable cup with a straw, and you have a healthy breakfast to sustain you throughout your morning commute. Keep the same thing in mind for lunches and snacks throughout the day. Reach for fresh options like carrot sticks instead of potato chips alongside your sandwich, or an apple instead of a cookie when the afternoon slump rolls around. 
  • Shop local! Yes, we know fresh produce, especially if it's organic, can be a bit pricey in the grocery store when compared to convenience options. That's why we encourage you to shop local. Right here in our own county, Lakeland, Winter Haven, Lake Wales, and surrounding communities have weekly, or bi-weekly, farmers markets and street fairs during the summer where local gardeners put out their produce for purchase. You know you are getting fresh, top-quality fruits and vegetables, and you're supporting a neighbor and fellow business owner. It's a win-win. Plus, by buying fruits and veggies that are in season, you know they'll taste better, and likely have a higher nutrient content. 

By maintaining healthy eating habits this summer, your body will thrive and you'll see your energy increase and your strength improve. In the same way, Newton Peach Marketing is ready to help you maintain healthy business strategies to increase your client base and grow your brand! Through a customized blend of social media engagement and content creation, blogging, local advertisement, and more, we target a specific audience for your company, to keep you growing and expanding within the community and beyond. 

 

Happy June! Stay healthy and happy! 

Finding The Right Font: Why Does It Matter?

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Growing your business requires making countless decisions, like interviewing and selecting employees, choosing your bookkeeping method, hours for your office, etc. Even advertising your business requires formulating a budget, investing in various outlets and outreach opportunities (like local publications, social media, radio/television ads, and more), and narrowing down which options work best as you see the results come in. However, one choice you might not put a lot of thought into is...font. 

Yep, font. The very formation of the letters, that make the words, that make up the advertisements, posts, blogs, websites, emails, and every other digital form of written communication that is responsible for representing your brand to the public is often underestimated when making decisions for your business...but maybe you should give it a little more consideration before you hit that "Publish" or "Send" button. Fonts can completely change the way a message is perceived and can take an ad from eye-catching to an eyesore. So, what criteria should you look for when choosing a font? 

  • Consider the type of project. A business email to a potential client vs. a fun advertisement about an upcoming community festival you'll be attending require TOTALLY different font styles. Anyone who has ever received an important professional email in Comic Sans will understand that the type of font you choose can change the way someone sees you as a business owner and will give your brand an unprofessional air on the end of the reader. It's key to understand which types of font are best for the work at hand. Save the fun, bold fonts for events or informal publications, and stick to the classics for the important business. 
  • Consider the reader. Different readers will need different font styles. Sending out a newsletter to a retirement community? You'll probably opt for a basic font with slightly larger-than-average sizing for easy reading. A fun grand opening ad for a hip, new club in your area on the there hand would opt for a bold, exciting font, likely with pops of color, to stand out to their younger clientele as they scroll through social media or flip through a local magazine. Knowing your target audience will help you pick a font that is sure to draw readers in instead of making them look the other way. 
  • Remember that publications/written text have feelings too. What we mean is, every piece of written work or graphic design has a tone/feel to it that is meant to convey a message. An exciting local event, a sad tribute to a lost employee or business connection, a serious article/post regarding a company topic, etc. all have different "vibes" that need to be reflected by the font. For example, you wouldn't typically use a bright pink, curly, cursive font for an email to employees about a company policy. In the same way, using a bland, serious font for a fun office party is not the way to get people excited. You need to think about the desired tone of your piece and use that to help you choose a font that reflects the same. 
  • When it comes to your design needs, posts, blogs, and more, decisions can be overwhelming. That's why outsourcing your marketing to a local, trusted company like Newton Peach just makes sense! You get all the benefits of a customized marketing plan without all the work. You enjoy results without having to make continual decisions or think about which options are working best to expand your customer base and increase profits. That's our job, because OUR goal is to grow YOUR business. We are proud to serve the Central Florida area with top-quality services to a variety of clients, from small businesses to large firms, and we are ready to help you. Give us a call! 

Diversifying Your Marketing for Optimal Growth

The saying "Don't put all your eggs in one basket” is as easily applied to your business as any other situation, yet this passive warning is rarely heeded by owners, particularly those of the small business variety. Logically, you wouldn't put all of your financial resources into the work trucks and none into your office building when you start up, nor would you put all of your efforts into ordering materials and little to no effort on staff training. Why, then, do business owners feel that it's ok to invest in only one or two marketing or outreach efforts and then stop? 

Failing to diversify your marketing not only limits your image and brand in the community, but it also harms your business growth. Some common areas where we've noticed businesses "putting all their eggs in one basket" include: 

Limiting their social media presence. 

The more you're online, the more likely you are to be seen. It's just plain logical sense, yet many owners choose to pick only one type of online platform (most often, Facebook) and leave out other valuable opportunities for potential customers or clients to see their business! By investing in content creation and marketing efforts through Twitter, Instagram, Google+, LinkedIn, and other resources you're multiplying the amount of times your business name and services offered are being presented to the public, and that means more customers for you! 

Print is not dead. 

Printed materials in marketing have definitely lost popularity with the development of social media and online opportunities, but that does NOT mean they are irrelevant in the advertising world. The trick is knowing how to use certain types of materials and which ones will be reach your target audience and therefore benefit your business. For example, some well-placed custom business cards that are eye catching and out of the ordinary can bring much-needed exposure and set you apart from your competitors. In the same way, mailers, flyers, local ads (like the Coupon Book of East Polk County) and even banners or signs are all great options that will help you grow if, and only if, you are targeting the right audience with materials they will actually see and appreciate. 

Be a part of the community you want to market to

One of the best ways to encourage people to use a business is by building a relationship with the very consumers whom you want to serve. That can't be done unless you are actively involved within the community where your business is located! Volunteer at local charities or non-profits, invest in business sponsorships for local events, sponsor a local children's sports league, etc. and you'll root yourself into the position of being "one of the locals" and that will have huge benefits for your business. 

Newton Peach Marketing knows how, where, and when to target the audience you need, and how to custom design a marketing strategy plan for you to get maximum results. We take away the worry of diversifying your outreach efforts (and all that comes with them) and instead step in to do the hard work for you. Our goal is to hep you meet YOUR goals, and growing your business is our job. Give us a call and see how we can help you! 

Spring Break Blues: Tips for Finding Childcare When The Kids Get Spring Break...and You Don't

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Spring break is HERE and that means kids are bouncing off the walls with excitement about 5 days of no school, and free time to enjoy some rest, some fun, and time away from the books. Some families use Spring Break to take vacations, travel, or even stay home and enjoy time together, but if your budget doesn't allow for that and you have no paid time off of work, how do you handle a break? Childcare can be hard to find, but here are some solutions to consider if your kids get a break, but you don't. 

Family 911

If your spouse works from home, has more vacation time than you, or can afford a few "sick" days, it might be worth asking him/her to take over the kids for the week. If that isn't an option, nearby family members are often happy to help (especially grandparents!) and could be a good option for the week of Spring Break. It's worth asking before you look for alternatives outside of your close-knit relatives.  

Friends helping friends. 

Friends are your next line of defense when it comes to facing a week of no childcare. If you have friends who work a different schedule, or who stay at home during the week, they may be willing to help you with childcare. Good etiquette is to offer payment, or at the very least, swapping out reciprocative childcare or another service as thanks for their help. Many times friends are willing to help with no cost at all, but it's never polite to presume. 

Find a quick fix.

Knowing that Spring Break is hard for working parents, many local churches, childcare centers, after school programs, and day camps have special programs running during this time. Some are free and others require (usually minimal) payment, but it's a good choice if you are stuck with nowhere for your kids to go and have to report to your boss. For very young children and babies, daycare centers sometimes have first come, first serve pay-per-day options so call around to programs in the Polk County area to find one near you. 

Working while parenting is hard. Running your own business while parenting is next to impossible. Hopefully the tips above can help you overcome the challenges of spring break, and still manage to get in a few minutes of fun time with your kids while they're on vacation from school. Newton Peach Marketing is here to help give you even more free time by taking away the familiar strain of growing your business through exposure. We take care of making sure your company and brand are known to the community, and are seen by the right people to increase your profits and help your business take off. We are Winter Haven's trusted local business marketing firm, and it's our goal to help you reach YOUR goals. Give us a call, and enjoy your spring break! 

Show Your Business Some Love!

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With Valentine's coming up quickly, love is on everyone's mind. For business owners, a significant other isn't the only one who might need some extra TLC; your business could likely use a bit of love too! Taking time and making an effort to think through your current business practices, and coming up with ways to improve them and/or increase profits, is a great way to "love" your company, and also to show love to your own family as your business helps support them each day. One of the best ways to improve the reach and success of your business is through marketing, and there are several ways you can utilize this outlet to better your business, including: 

Social Media

It's not good enough to just have a social media page. If you aren't maintaining your social media presence, it's doing you little or no good, and could actually hurt your business. People who check a business page on Facebook or Google+ are looking for updated information, and good response time from the owner, and if they don't see that then they'll move on to another business offering what they need. That's money taken right out of your pocket. To make the most of your social media presence, aim to post engaging, informative, and/or entertaining content relative to your business at least once a week (preferably 2-3 times weekly). Also, check in weekly and look for any comments, questions, or other interactions on your page and posts. Responses to these are key in building a relationship with current and potential customers. 

Websites

Most business owners understand the importance of a website in today's world, but all sites are not created equal. Having a website done in a DIY fashion with standard stock photos, generic, themed information, and little personalization won't make your business stand out from the competition, and it certainly won't get any points for creativity. Websites are blend of content targeting your audience, engaging and personalized images, and dynamic portions that are continually updated or changed (like a blog!). These elements make your site unique to your business, keep current information within easy reach for customers, and offers a "first impression" of your brand for potential clients. 

Creative Content

Content is a key element in all of the outlets mentioned above, and then some. Social media platforms, websites, Youtube channels, blogs, printed materials, etc. all require content, and the more you customize it and make it applying to readers, the more it will benefit your business. Coming up with creative content without plagiarizing other creators is hard, yet vital to the growth and success of your brand. 

If you like what you've read above, and could see it benefitting your business, why not go ahead and show your business some love! If you really want to show your business you care this year, give it the gift of outsourcing your marketing needs to a professional. Newton Peach Marketing is proud to serve clients in and around the greater Central Florida region with top-quality marketing services. We offer content creation for both social media and blogging purpose, website design and maintenance, graphic design for printed materials and digital platforms, and more. If it helps your business grow, WE are ready to do it. We're just a phone call away...and your business will appreciate us a lot more than a box of chocolates! 

Ready, Set, Take-Off: Boosting Your Business (and Staff!) in 2018

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Now that Christmas and New Years is behind us, we are all looking at the rest of 2018 on the horizon and gearing up for everything it brings with it. Preparing for the coming months has many people making resolutions about health, finances, personal growth, or even items to check off of their bucket list, but for business owners, ringing in a new year involves other types of preparation as well. When you are the head of a business, regardless of the size, you know that the upcoming year means not only managing yourself, but also a team of employees, and all of the personal and financial efforts that come along with them. However, it's key to remember that your staff is worth that effort, because they are the heart and soul of your company! 

There are many ways you can give your staff a much needed (and likely appreciated) motivation this coming year, to ensure they are happy, efficient, and ready to help you continue to be successful and grow throughout 2018 and beyond. Ideas to consider include: 

  • A facelift! Giving your office space a facelift can be a huge morale boost for you and for your employees. Whether it's sprucing up the bathrooms, adding a new break area, or giving your employees better desk and seating options, making the area where you must work each day more inviting is a great way to kick off a new year.
  • New Incentives. Everyone loves incentives, from small children receiving stickers for their efforts, to adults working hard for their next work bonus. There are many types of incentives you could use to keep your staff energized and excited about their daily work. Perhaps you could offer a special staff lunch for quotas being met on time, or give an employee a day off for reaching a certain number of sales/calls/etc. for a particular time period. Whatever you choose as the motivation, your staff will be sure to perk up and work harder if they have some type of reward to look forward to. 
  • Make your staff feel appreciated. Holidays aren't the only time you should recognize your staff as people outside of the work they do each day. Hosting periodic business breakfasts, taking your employees out for dinner, or simply picking up a surprise box of donuts for the break room are all ways you can remind you staff that they are noticed and appreciated. 
  • Motivational training. Consider having your entire office (YOU included!) take some kind of motivational training. Learning together about topics such as teamwork can offer tools for making your business stronger from the ground up. 

We hope these ideas help spark a plan for your business this coming year. We know your goal is to grow and thrive, and that's our goal for you too. Newton Peach Marketing makes it easier by doing the hard work of getting your business in front of the people who need it, and growing your customer base for you. That lets you focus on the important things, like managing your business and taking care of your staff. 

Give us a call to let us set up a custom marketing plan for you in 2018, from social media optimization to designing your new business cards. We've got you covered! 

Slow...or Grow? Tips for Continuing to Expand Your Business During The Holidays

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The Christmas season is a time of joy and excitement for many, but for business owners, it can also be a time of anxiety. While retail chains and restaurants usually continue to grow and don't feel the effects of the holiday season, other companies feel a strain at this time of year as people tighten up on spending to save for Christmas gifts, expenses in the New Year, etc., or simply don't need as many goods and/or services due to the business of this time of year. While there's no way to completely get rid of the ebb and flow that comes along with owning a business, there are ways you can decrease the impact it has on you from year to year, and prepare to combat slow business during the holidays.

How? 

First, Christmas gives you an opportunity to stand out! Something as simple as decking the halls of your business with festive lights and decor can draw eyes to your building that might not otherwise look your way. Many towns have competitions for best decorations, or offer the opportunity to participate in city events involving your lights and decorations. By making your work space merry and bright, you will better connect with potential clients and customers since they'll know you have a hefty dose of Christmas spirit. 

Another way to get out there and grow is by getting involved in the community around you. Here in Winter Haven, the Havendale Christmas parade is a fun, annual way for business owners to get their name out there in front of a huge audience, without having to put in a lot of effort or money. You can opt for a simple sign and some lights on your vehicle, or go all out with a full parade float and display, but whatever you choose, it's a great way to spread cheer AND your brand all at the same time. Additional ideas for community involvement are holiday expos and markets where you can set up a booth and offer Christmas goodies along with your business materials, Christmas performances that give the opportunity for sponsorship (and therefore having your name in programs and on marketing materials), or even volunteering with local humanitarian efforts. Here in Polk County, Parker Street Ministires, the Mission of Winter Haven, Boys and Girls club, and many more organizations would welcome your help, and you're given the opportunity to get to know a whole new group of people in the community. 

Finally, giving back is a wonderful way to not only participate in the spirit of Christmas, but also bring awareness to your business and brand. Hosting giveaways, donating goods and/or services to local charities, sponsorship opportunities, and even financial donations in the name of your company will make people stand up and take notice. By giving back into the community and "paying it forward', you show potential customers and clients that you actually care about your friends and neighbors in the local area, and that not only grows your business, but also builds brand loyalty. 

If you want to continue to grow in the New Year, Newton Peach Marketing is here and ready to make that happen. We tailor our services to YOU and your own unique business, allowing us to target your specific audience and clientele much more effectively. As a one-stop-shop for all of your marketing needs, you get the peace of mind that comes with knowing your bases are covered, so you can focus on running your business and reaping the benefits. From social media management and content creation, to a full range of design services, Newton Peach Marketing is proud to offer the greater Winter Haven area with top-quality customer service. Let us help you make the most of 2018 so you can have your best year yet.

Merry Christmas from NPM!

Reflecting with Grateful Hearts: Thanksgiving with Newton Peach Marketing

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Thanksgiving is almost here, and we hope all of you, our Newton Peach customers and friends, are enjoying a time of rest and recuperation during your week or few days off of workl. Those of all backgrounds and cultures can agree that Thanksgiving gives us ALL something to celebrate, since it's the time of year when we recognize the many blessings we have been given here in our country, and reflect on having grateful hearts for those blessings. It's also a time to reflect on the historical significance of the holiday, and how it can impact our thoughts and experiences today in modern-day America. 

Thanksgiving was, in essence, a day when people who had been through a terrible, difficult time were blessed with friends, provisions, and a time of respite from hardship. When European settlers first came to this country, they were met with disease, harsh weather, and absolutely no idea how to survive in this new land. While it was not always a smooth transition, and there were much wrongdoing over the course of our country's development, the initial interaction with Native Americans following that first winter, specifically the connection made with one particular Native American man named Squanto and his people, was a turning point for the settlers, and we can honestly credit their survival to these Native Americans who were willing to put their differences aside and help their fellow man. When they celebrated their first "Thanksgiving" after their harvest, the settlers truly did have much to reflect on and be grateful for. 

While today we don't necessarily face the risk of starvation, freezing weather and lack of shelter (especially here in Florida!), or waves of disease, we do face the age-old choice each day of working alongside our fellow man and making this world an inclusive, peaceful place in which we can all live and thrive together. In days when it seems that disagreements and varying perspectives are commonplace, we have the choice to put those aside and celebrate this country each and every day, where we are ALL allowed to live, worship, and love freely. Thanksgiving is a time when we can reflect on our multiple blessings, and realize that regardless of detailed differences in philosophy, religion, or cultural background, we are all Americans and we all have much to be thankful for this holiday season. 

Happy Thanksgiving from Newton Peach!

Back to School Savings: How to Handle School on a Budget

If you're a local business owner and preparing to send your kids back to school like most parents throughout Polk County, it can be a stressful time for many reasons. Not only are you under a time crunch with the orientations, daily drop-off/pickup routine, lunch packing, and after-school activities (in addition to running your business), but your budget can also feel the strain. Back to school can be expensive, especially for those with multiple children and several school shopping lists to complete before the first day back in the classroom. Even after the first day, there are daily lunches that must be provided, school clothes and shoes needed throughout the season, etc. 

So, how can parents who want to mitigate their spending handle back to school? Try these tips to save money (and stress) this school year: 

  • Watch your local sale papers during the month of back to school. Here in Polk County, school starts back tomorrow, but many stores offer their back to school deals throughout the month of August. Some stores mark items down to as low as $0.01 each if you buy a certain amount, which makes them a great option for parents of several school-aged kids since they have to buy multiples anyway! Other stores offer "daily deals" (a different marked down item each day) or reward points and cash back for back to school shopping. If you handle school shopping with a strategic plan, you can save a significant amount of money. 
  • Hit up your discount store. Stores like the 99-Cent store, the Dollar Tree, etc. offer lots of back-to-school supplies (even sanitizing wipes and Kleenex!) and can help you check off your child's list without breaking the bank. Many of their products are the name brands you know and trust, so take time to investigate their shelves before you spend more at another location. 
  • Buy lunch items in bulk. Membership clubs are a great way to buy in bulk, but many of our local grocery and big box stores sell certain items at really cheap prices if you buy X amount of more. Take advantage of these deals and stock up on non-perishables (like fruit cups, granola bars, peanut butter, etc.). Even bread, sandwich meats, and other refrigerated or perishable items can be purchased in bulk and then frozen to use as needed. Saving money on these items can help with spreading out the cost of lunch packing each day, and is usually much cheaper than buying your child's lunch at school. 
  • Look for school clothes and shoes on consignment. Kids outgrow clothes and shoes quickly, leaving their items very gently used. Shop local consignment stores or seasonal consignment sales to find your kids' closing and shoes at greatly reduced prices. You can usually find top-of-the-line brand names at these sales, which means your kids will be proud to wear what you find. Wash them up, and they'll never know they aren't new! 

These tips are a great way to save money and lessen financial stress this school year, but what about saving yourself from stress within your companyRunning your own business takes extensive amounts of time and energy, and that's without thinking about growth and outreach. If handing off your marketing sounds like a relief, Newton Peach Marketing is what you're looking for. Local Central Florida businesses trust us to build their brand within their community, and help grow their business. Through social media and developing online presence, as well as business fairs and expos, graphic design needs, and more, we aim to help your business be perceived in exactly the way you want by your target audience. The best part? We customize options to fit your needs and your budget, so you can enjoy the benefits of hiring out your marketing without compromising your financial situation. 

Give us a call to get started wth business growth and less stress. Good luck to all the students and teachers heading back to school here in Polk County this week! 

Luxury vs. Necessity: The Health Benefits of Massage

Getting a massage is a luxury for many people, and oftentimes, it's only an occasional treat, given as a birthday gift, a Mother's Day indulgence, or as part of a full spa treatment on a weekend getaway. We don't think about massage in a clinical setting, or recognize it as a type of therapy, since it's usually used as a splurge. However, massage is actually very beneficial to your health. 

How? 

First, massage can help treat recurring muscle pain from stress and strain brought on by your job, your children, or even an old injury. Having regular massage can loosen up these tight muscles and help keep you flexible and free of pain. If you are having problems with a specific area, a professional massage therapist will know how your various muscle groups connect and work together, so he or she can pinpoint exactly where your pain is originating from and help relieve it. 

Additionally, massage therapy can offer stress relief, which is beneficial to your health on many levels. High stress leads to health concerns such as high blood pressure and heart rate, fatigue, depression and anxiety, and a plethora of other issues. Massage offers relief from your physical AND mental stress since it puts you in a deep state of relaxation. A professional therapist will know how to help you relax and release some of the built-up tension and stress. 

Finally, massage can encourage healthy body processes. In other words, things that your body should do naturally, can be helped along and made better by regular massage. For example, expectant mothers can opt for prenatal massage throughout their pregnancy to help their bodies adjust and cope with growing another life. When they get close to delivery, a massage therapist can help loosen muscles and keep the mother flexible and comfortable to ensure the easiest birth possible for mom and baby. In this same way, your respiratory function, digestive system, nervous system, etc. can all benefit from massage (depending on your own unique circumstances) if you have a therapist aware of your current health condition and qualified to handle it. 

If you don't have a current massage therapist, and are searching for a practice that can meet your care needs, Newton Peach Marketing is proud to represent, and recommend, Angelic Wellness here in Winter Haven. Their therapist, Brynne Nowroozi is skilled in managing your health and wellness through massage, and will do her best to help you overcome any recurring pain or muscle issues. Massage therapy not what you're looking for? Angelic Wellness also offers a wide variety of services for "whole person" treatment. In other words, they won't treat just your symptoms...they treat YOU. From nutrition, to chiropractic care, to healing through oxygen therapy, Dr. Bernice Johnson and her staff will work alongside you on your journey to better health and wellness. Visit their website linked here on our Partners Page to learn more and contact them for an appointment! 

Celebrate Independence! 4th of July Events in Polk County

July 4th is a time of celebration and enjoying the freedoms we are thankful for here in the United States. Independence Day here in Polk County means our local cities are gearing up for fireworks displays, good food, great entertainment, and all sorts of family fun. It can be hard to track down exactly what's going on in your area though, and it's a bummer if you miss out on an event you really wanted to attend because you were misinformed about the date/time/location. 

We've got you covered! The list below offers information about some of the favorite events going on in Polk County this coming week in celebration of Independence Day. Add them to your calendar and join us as Newton Peach Marketing gets out and celebrates with our Polk County clients, friends and neighbors. 

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Have a happy and safe holiday! 

Monday, July 3rd

Lakeland: Red, White & Kaboom Independence Celebration is happening at Lake Mirror (the Frances Langford Promenade) from 6 to 9 p.m. with fireworks at 9 p.m. The event kicks off with a reggae concert by Jah Movement. You are asked to bring at least one nonperishable food item to benefit Volunteers in Service to the Elderly (VISTE) as "payment" for entry to the event. Coolers are allowed, but glass bottles, pop-up tents and large beach umbrellas are prohibited. 

Winter Haven: Rock N’ Freedom Fest is going on in Winter Haven, 6 to 9:30 p.m. at Martin Luther King Jr. Memorial Park, 199 E. Lake Silver Drive. There will be children’s activities, food and drink vendors, games, live music, water ski show and fireworks at 9:15 p.m. 

Tuesday, July 4th

Auburndale: Fireworks at City Beach, 2 to 9:30 p.m. at Lake Ariana Park (2215 Ariana Blvd.). There will be family activities, food, live entertainment and fireworks beginning at 9 p.m.

Bartow: Fourth of July Celebration 2:30 to 9:30 p.m. at Mosaic Park (2250 S. Floral Ave.).  The event starts off with Bartow Adult Concert Band at Bartow Civic Center, 2:30 to 3:30 p.m. There will be live music, food vendors, games and fireworks at 9:30 p.m. Info: 863-533-7125 or see www.bartowchamber.com.

Lakeland: Flying Tigers versus Dunedin Blue Jays baseball game, gates open at 4 p.m., game at 5 p.m., Publix Field at Joker Marchant Stadium, 2301 Lakeland Hills Blvd. Holiday-themed games, contests, music. Tickets in advance are $6 to $9; game day $10 to $13. Bob Seger tribute band concert after the game, followed by fireworks. Info: www.milb.com/index.jsp?sid=t570.

Lakeland: Barbecue and Movie, 6 p.m., Lighthouse Ministries’ Gospel Rescue Mission, 117 E. Magnolia St. Includes food and the movie “The Resurrection of Gavin Stone” (PG). Info: 863-687-4076 ext. 232863-712-4503www.lighthousemin.org.

Winter Haven: Night Lights at Legoland Florida, 1 Legoland Way, Winter Haven. Extended park hours with 9 p.m. fireworks at Pirate’s Cove with regular admission price. Info: www.legoland.com.

Plant City: Stadium, 1810 E. Park Road, 6 to 9:30 p.m. $5 parking, includes activities, 50/50 raffle, food vendors, military salute and live performances by Daniel Sprouse Band and Double Barrel Band. Info: 813-659-4255www.plantcity.org.

Preparing Your Student for Success, from College to Career

School is wrapping up here in Polk County, but for families with high school seniors, the craziness of having a rising college freshman is just beginning.  After the graduation parties and senior nights have come to a close, it’s time to think about extra-long sheets for those dorm-room beds, how many ways you can make Ramen, and just how you plan on making sure your student is covered while they are away at school.  Also graduating here in Lakeland are students from our various colleges and universities, who are preparing to launch their careers and head out into the world.  Much like the incoming freshman, they too need to double check if they are covered in the event of unexpected curveballs, and if that coverage is adequate for their upcoming situation.

Health coverage is usually the first topic that comes up when discussing college students and insurance.  If your (minor) student is currently on your health plan, nothing should, in theory, change about that setup.  He or she will simply take their insurance card along with them, and they should be able to continue with the same coverage.  However, if your child is heading out of the area for school, you will need to do some research about doctors that are in/out of your network, and how that affects your coverage and required payment.  You will also need to find out if the school has any specific coverage requirements.  Don’t currently have coverage on your college student?  Most schools require at least a minimum amount of health insurance, and offer affordable plans through the school, so you might want to check into those options as well.  Adult students, meaning those independent from their parents, should price compare between private policies and those provided through the school before making a final decision.

Auto insurance is another common bullet point on the college checklist.  Again, if your student already has his or her own vehicle, and currently carries coverage, nothing should change about this policy when they head to the dorms.  They will need to double check details of the policy like if roadside assistance is covered for those unexpected flat tires or locking their keys inside, and they need to know who to call for towing in the case of a breakdown.  Adult graduates should plan to compare multiple policies with varying premiums and deductibles, since this is the best way to find a deal that both provides for your needs and fits your current budget.

Finally, some parents choose to take out a renter’s policy for their young college student’s belongings, especially if they are living in an off-campus apartment or house.  These policies offer compensation for items lost in natural disasters or fire due to theft.  Even if your student will be in the dorms, it’s worth looking at their list of possessions and determining if any items need some extra coverage taken out in the event that they are lost, damaged, or stolen.  Laptops, fine jewelry, televisions, etc. could be items that are at risk. Graduates of all ages and from all types of situations should evaluate their own need for this type of coverage, and do their best to fit it into their budget if possible.  The cost of replacing one’s entire life’s collection of belongings is overwhelming at best, and can be easily avoided by simply signing up for an inexpensive renter’s policy.

Insurance isn’t the only coverage needed by college students.  Support from you, whether it be financial, emotional, or both, is equally important to many of them, and we understand that you need to be there. If growing your business is taking valuable time away from your family, Newton Peach Marketing is here to step in and help. We take care of making sure your business is seen by potential clients and customers, and bringing those customers to YOU. All that's left for you to do is enjoy the success of a growing company. Don't spend your valuable time during these fleeting years chasing down opportunities. Let Newton Peach Marketing help you make your business a success, so you can stand beside the ones you love!