Celebrating Safely: 4 Tips to Show You Care This Valentine's Day

With just a little over a week left until Valentine's Day, many of us are busy making preparations for showing the ones we love just how much we care. It's no secret though that this year's holiday looks different than years past. No crowded restaurants, no big parties, no surprise cruises or last-minute vacations and no large-scale community events will be making their way onto the calendar. However, the reason for the day still rings true, and it's a good reminder that love isn't something you buy, but rather, something you show...and you can show it in SO many ways.

Here are some fun ways you can celebrate (safely) with the ones you care about most this holiday, whether it's your sweetheart, your kids, or someone else that's special in your life:

• Do a "ding-dong and dash" surprise! This could be dropping off dinner, a homemade valentine card, a special dessert, or a bouquet of roses, but the idea is to ring the doorbell, and run away quickly after leaving the surprise at the recipient's front door. This is a fun way to show your love to an aging parent or loved one stuck at home, or to surprise someone who is currently in quarantine and can't celebrate the way they usually would.

• Classic candy and cards...with a twist! While we all remember exchanging homemade valentine's and treats with our classmates, teachers, or coworkers in years past, this year the tradition might need a little tweaking. Instead of homemade goodies that could seem risky to some people, opt for store-bought candies or treats that are safely and individually wrapped. Put plenty of extra effort into your homemade card to give it the unique and special element that the treat will be missing this holiday!

• Make early reservations, or enjoy a candlelight dinner at home. Restaurant reservations will fill more quickly than usual this year since most dining spaces are operating at limited capacity. Reserve your table as soon as possible, or make plans for a romantic dinner with candles for your sweetie at home. A simple setup on your own patio makes it feel more special than eating at the kitchen table, and if you add in takeout from their favorite place and a decadent dessert, they're sure to be just as happy as they would be in a 5-star local eatery!

• Give back! Showing love to others is one of the best ways you can celebrate the holiday of love. Many community charities are in need right now, and donating to a local food pantry or shelter, or volunteering your time and energy (if you feel safe to do so) is a wonderful way to love those around you and bring yourself tons of joy in the process.

Newton Peach Marketing believes that every holiday has the potential to be just as special as the last, even if the traditions look a little different this year. Over the last 12 months, we’ve all learned a lot about resilience, creativity, and certainly about love. Time away from friends and family members have reminded us that love should be celebrated always, not just one one holiday each year. How will you show the ones in your life how much you care? We hope the tips and tricks above make the 14th just a little bit more special this year, and will bring some joy to you and to those around you. Happy Valentine’s Day!

Make 2021 The Year of Kindness

2020 was certainly one for the books wasn't it? Over the last year, we have experienced unprecedented circumstances in our communities, states, our country, and around the world. The way we work, communicate with one another, go to the store, and even celebrate holidays changed in a matter of days, and we're still adjusting to this new "normal" we find ourselves in. We're reminded though that one thing hasn't changed in our own community, and that's something we believe could change the world, no matter what circumstances come our way.

It's kindness.

Kindness keeps us connected whether by screen or in person, even when a mask hides our smile. Kindness keeps local businesses running because their friends and neighbors are committed to helping them through this time. Kindness helps teachers and students alike as they push forward on this journey they weren't prepared for.

It's ALWAYS best to choose kindness. With the changes we've experienced over the last year though, it's easy to wonder how we can show kindness in 2021 when so many things are still different than they were before. The ways we might have connected with others in the past are no longer viable options, and it can be hard to adjust your focus and see other ways of doing things in the midst of your own chaotic life. That's why we've put together these 3 easy ways to extend kindness throughout the coming year, no matter what it holds.

Choose Your Words Wisely

A kind word holds power, yet how often do we purposefully share them with those around us? Throughout the coming year, look for moments to interject a word of kindness or encouragement. Your waitress, your checkout attendant, your child's teacher, your lonely neighbor, the mom in your playgroup, or your own family members could all use uplifting reminders of how much they are appreciated. Remember, our words aren't just spoken. What we write (or share) online holds just as much power, and we can make (or break) someone's day with what we put out there for others to see. Choose wisely.

Support Your Local Businesses

This last year has been especially hard for local businesses, and many of them are headed into 2021 wondering how they'll keep going. Keep in mind, these shops, restaurants, and service-providers go far beyond just the owner. Their families, their employees (who also have families) and their many customers who depend on them also need them to stay afloat, and YOU can play a part in making that happen. Make it a resolution this year to shop local as much as possible. Instead of grabbing food from a drive-through window on the way home after a busy day, opt for takeout from a local dive instead. When it's time to buy teacher gifts, birthday presents, valentine surprises, or even household needs, keep our own downtown shops in mind first. When we pay them, we’re not only putting more money in the pocket of some wealthy international CEO...we’re paying for a child's soccer gear, daycare, college savings, or putting food on someone's table.

Take Action

Perhaps this is one of the most impactful ways we can show kindness in the months ahead. Take action and be a part of making our community a better place. Volunteer with our local nonprofits who need help more than ever right now. Check on friends and neighbors, and be the one who shows up to deliver a load of groceries, get their mail, walk their dog, help with virtual learning, or simply bring a cup of coffee and a listening ear. Reach out to those who are hurting and offer, in addition to kindness, some hope and encouragement that they are seen and heard, and that you care. While words are important and matter in a big way, actions definitely speak the loudest, and our choice to show kindness with our own two hands could be the pivotal point for someone who needs a little extra help right now.

Community and supporting our friends and neighbors is a huge part of Newton Peach Marketing, and we are committed to kindness in 2021. Will you take the opportunity to look for opportunities to lift others up along with us? A small ripple can turn into a big wave, and we want to see a wave of joy take over our community in the year ahead, no matter what 2021 sends our way. Happy New Year from Newton Peach Marketing!

Holiday Cheer After A Hard Year: Make Spirits Bright with Your Holiday Decor This Season

When it comes to Christmas decorations, people usually fall somewhere in between two points on this spectrum: outdoor extravaganza or no Christmas lights outside at all. No matter where you fall on the scale, it's no secret that Christmas lights are a favorite pastime, from small communities to the big city, and Polk County is no exception. Lakeland, Winter Haven, and even nearby Tampa and Orlando are known for having impressive commercial light displays, in addition to homeowners who have developed a reputation for their cheery and bright decor. Even if you don't choose to go all out, adding a little bit of seasonal fun to your home's exterior is a great way to spread Christmas spirit, and this year more than ever before, that could be a big deal to you AND to passerby.

Here are our three favorite ideas for fun and affordable outdoor decor as you deck the halls for Christmas:

1. Every tree can be a Christmas tree. Even if you can't adorn each shrub and tree in tightly wound lights, you can easily (and cheaply) decorate the trees in front of or around your home with a strand or two of inexpensive lights, and some large-scale ornaments found at your discount or dollar store. These ornaments are easily hung in branches with simple fishing line and they add a fun pop of interest to the branches (or palm fronts!). Turn your front yard into a holiday wonderland by making EVERY tree a Christmas tree, and placing some fun treats or goodies for neighbors underneath for a socially distanced, drive-by holiday party. Your friendly smile and a "Merry Christmas" from your front porch is sure to brighten their season.

2. Make it a musical. So, you've put out lights, a few fun lawn ornaments, and still aren't feeling as festive as you were hoping? Add some Christmas tunes to your setup this year! A simple speaker or two can easily be placed on a front porch, or, even in the edge of an open garage, and used to spread Christmas magic through song. Choose upbeat, classic carrolls that will add a little bit of happiness and normalcy to this Christmas as your friends and neighbors drive or walk by. Are you REALLY feeling adventurous? Look for online tutorials for setting up your lights and timers to go along with the music for your own private holiday show.

3. Go big! Sometimes less is more...and sometimes you want BIG impact from your holiday decor. If this is the year you're ready to supersize your curb appeal, there are a lot of great options! Large-scale inflatable Christmas decor is popular now and can be found at any big box or hardware store. From giant, working snowglobes to fun and familiar movie characters, you're sure to find something that makes you smile and gives your neighbors a chuckle. When it comes to Christmas inflatables, the bigger the better!

We hope you'll take time to reflect this year on what really matters, and enjoy the holiday season for all it's meant to be: a time to celebrate peace, hope, joy, love, and be thankful for our blessings and the ones we care about most. While 2020 has certainly been less than ideal, we believe that spreading kindness this Christmas is a great way to bring joy to yourself at the same time, and will make this holiday one to be remembered for the right reasons. Newton Peach Marketing is proud to live in such a supportive, resilient community, and we are honored to work alongside our Winter Haven friends, neighbors, and fellow businesses as we find new ways to make this holiday memorable and merry. To you and your household, we wish you a VERY Merry Christmas.

Be a Responsible Reviewer: Kindness and Honesty Can Coexist

In a world where much of our goods and services come to us via the internet, it's no surprise that a good deal of our communication comes through a screen as well. While the convenience and accessibility of the internet has made life easier in many ways, there are aspects of it that aren't so rosy, and it's impacting small business owners in ways you might not expect. This tool is being used as a weapon in the hands of clients and customers, and can do damage beyond repair if not closely monitored.

So, what is it?

Reviews.

Yep. While reviews have many positives, including giving clients and customers the opportunity to make informed decisions, it has a darker side. Unfortunately, many review platforms do not allow for the editing or removal of reviews by anyone other than the individual who wrote or posted it in the first place, leaving business owners at the mercy of what's being said about them by the general public, even if some of the claims are false. Think about it: every moment of every day was being watched and you were being rated and judged on how you handle each scenario. You'd slip up sometimes right? Absolutely. We all have bad days, and momentary lapses in our decision making or behavior. Fortunately we aren't judged like this in real life...but business owners are. Every time they provide a service or product to a customer, they're at the mercy of another's opinion. Whilte this is mostly beneficial, weeding out quality providers and giving customers a "heads up" about the best places to receive certain goods or services, there are times it's not so great, including:

• When an employee makes a mistake, and the customer slams the entire company or brand online instead of contacting the owner first

• When a "troll" unnecessarily reviews businesses badly, with no actual evidence or experience to back up their bad review (aka, someone who lies to bring down businesses on purpose)

• When a disgruntled former employee or someone connected to the business uses the review platform as a weapon toward those whom they hold a grudge against

These scenarios happen on a regular basis for small business owners across the country each day, and while larger corporations can brush off negative reviews, it's a lot harder for small, localized brands. In the numbers game, one bad review can bring down their overall score significantly, impacting how they show up in search engines and on social platforms, and affecting how many people choose to use their business. So, what can you do?

Be a responsible reviewer. If you have a bad experience or are dissatisfied with a product, contact the owner first. Many times they are willing to work with you to make the situation right with a reimbursement, credit, replacement service, etc. If the owner isn't willing to work with you or acts unreasonably, then by all means, let people know about the situation, but do so in a diplomatic and factual way. Throwing around hateful comments or personal feelings does nothing to help the situation and ends up making you look less professional. Sticking to the facts is always the way to go! Also, remember to leave POSITIVE reviews! If you have a good experience or love a new brand you've found, let them know! These positive reviews help build their brand online and boost their numbers, offsetting the effects of irresponsible reviews or internet trolls and helping the owner protect their good name.

Newton Peach Marketing is proud to support local businesses throughout the Central Florida area, and as a fellow small business, we understand the importance of building your brand and reputation online! We don't just post content and oversee advertisement campaigns. We manage your online presence in its entirety, including reviews and messages from customers and clients. You can breathe easy knowing that incoming opinions about your business are being handled promptly, and you'll be notified if something needs your attention ASAP. Give us a call and see what we can do to help you grow and manage YOUR business.

Pandemics, Parenting, and Survival: Creating A Schedule in The Chaos

Are you a parent or caregiver doing your best to keep business running as usual, even though nothing in life looks the way you expected it to this year? From school being revolutionized thanks to the pandemic, to employees everywhere suddenly becoming "remote,” circumstances in many homes are certainly new to say the least. Because of this, many parents/caregivers are struggling to feel "caught up" and might feel like they are always a step behind in every area, from backed up laundry piled on the bed, to unanswered work emails or missed business calls. This is especially true of business owners, who also feel the pressure to keep their employees working and safe, while continuing to grow their customer base during difficult times. We see you, and understand, and we wanted to offer a few helpful tips that might help you "add" time back into your day so you can go to bed feeling accomplished and at peace, ready to face the next day ahead. 

When you're feeling overwhelmed: 

• Write it out. Sometimes your to-do list goes from chaotic to can-do with a simple pen and piece of paper. Having swirling thoughts placed into writing on a list you can physically check off as you go along each day is a wonderful way to bring some feelings of control back into your routine. If you feel like you'll work best with a master list, that's great, but if it just seems to overwhelm you more, divide your list into several parts or categories. Have a seperate list for work, for home, and for school (if this applies to your student). This lets you easily see a visual representation of your day ahead and can help you manage time more efficiently. Does your student have a 2 hour lunch break? This is a great time to schedule business calls for yourself, catch up on a few chores, or do a quick workout since your student won't actively need you to assist with technology and/or lessons. 

• Learn the art of multitasking. Do you have a one-hour conference call you're required to sit in on for work? Pop in your earbuds and fold those two baskets of laundry while you listen in. Does your child have a class you need to be present for, but don't have to actively help with? Have them do the class sitting in an area nearby while you work on breakfast cleanup, dinner preparation, or writing the week's grocery list. Learning to do more than one task at a time without sacrificing the quality of your presence is a wonderful way to add time back to your day and get caught up. 

• Consider asking for help. It's amazing what just a couple of hours with helping hands can do. If you're seriously struggling to catch up, it might be time to reach out for help. If you can schedule a friend or family member, or even an outside sitter (if you're comfortable) to help with household chores, school lessons, or even some meal preparation once or twice a week, do it! Taking even a few small chores off your place can make life seem much more manageable and can relieve some pressure from you, thus relieving your entire household of stress. 

Newton Peach Marketing is here to support small businesses during this unprecedented time. We work closely with you to take away the stress of managing your brand and image within the community, and allow you to focus on yourself, your employees, and day-to-day operations in the workplace. We are here to brainstorm helpful content, manage your presence online, provide digital resources, and more. What's more, we are a listening ear, a helping hand, and a supportive word while you're adjusting to this new normal and figuring out what's next. Give us a call and find out how we can help YOU. 

When Working from Home Isn't Working for You: Tips for Making the Most of Your Space

Are you still working from home due to COVID concerns in the workplace? One major change we've seen in society since the beginning of this pandemic is the shift in employer mentality regarding remote workers and what they can do for business. More and more business owners are realizing that many, if not all, of their employees and staff can efficiently perform their job responsibilities from home, without the overhead of renting office space, paying for utilities and office supplies, etc. If you're one of these employees, working from home probably seemed grand for the first few weeks. 

Until, it wasn't. 

If you weren't prepared for, or accustomed to, working from home, it's a big change, and it isn't always easy. Many people don't have a home office set up as a regular part of their layout. If you have children, your work days might be more than a little chaotic as you balance conference calls, reports, and dealing with clients while shielding your computer from PB&J sandwiches and a game of football toss. Even if you don't have kids at home during the work day, simply not having a space to designate for work can be draining. You feel like work never actually ends, as your kitchen table is now your desk and workspace as well. 

The best solution would be to add on an office or two, right? As much as we support that decision, it's just not a likely option for many families. While not everyone can add on or designate an entire room to be an office, there are ways you can make an in-home workspace possible without spending a fortune on materials or furniture. Where should you start? 

• Spare rooms. Do you have a guest room that is currently empty? What about a walk-in closet that doesn't get much use? Look for any spare areas in your home that could be "loaned out" as an office for you. Small, modular desk systems are easy to customize for small spaces, so you could fit a corner workspace into that guest room, or turn that closet into your own office hideout. Thinking creatively is the best way to start.

• Getting creative with furniture. If you don't have a spare room, putting a new spin on pieces of furniture is another great option. Look for a hutch or writing desk system that closes up. Placing something like this in a dining room, kitchen area, or even bedroom allows you a place to store work computers, materials, and more, but doesn't leave it strewn about at the end of the day. You can closet the doors or lid, and visually "end" your work day. 

• Collaborate and share the load. Do you have local friends or nearby neighbors also working from home? Perhaps you could coordinate to take shifts, letting your home be the "hangout" for everyone's kids for a few hours each morning, and then trading off in the afternoon. That allows each household to have a window of quiet, uninterrupted time each day to take care of conference calls, client consultations, and other tasks that are nearly impossible in a busy, noisy home. 

• Check on your timing. If balancing kids and work is a struggle with your limited space. consider your schedule. Is there a way you could pack in more work hours early in the morning before your kids are awake and rolling? Could you create a designated "quiet" time that serves as a power hour for your job? Coming together as a family and working as a team where everyone is heard is the best way to make working from home go more smoothly. 

Newton Peach Marketing works with some of the best business owners in the greater Polk County area, and we've seen them admirably rise to the occasion during the COVID crisis of this past year. They have altered schedules, worked around their employees' needs, and shown, once again, what a WONDERFUL place Winter Haven can be. We are excited to see them continuing to grow and thrive in spite of all the unexpected events of this year, and are thankful to be part of that growth. Is your business blossoming in the midst of 2020? If not, Newton Peach Marketing would love to come alongside you and help you formulate a plan to get your name in front of the customers and clients who need to see it most. Our goal is to help you meet YOUR goals. Call for a consultation! 

Watch Out! Warning Signs Before You Sign on the Dotted Line

As a marketing agency here in Winter Haven, Newton Peach Marketing is used to seeing other agencies of all sizes and types come into the area. We often have clients, and potential clients, ask us about some of their offerings, and how we are different. While each marketing consultant will bring their own unique specialties and style to the table, and those aren't necessarily right or wrong (more of a taste preference), there are some red flags you should watch for as a business owner before you choose a company and sign a contract.

• Companies that create your accounts for you...in THEIR name! This is a huge issue we face when we take on clients who previously used another agency. If you do not have control and full access to your own business accounts within Facebook, Google, Twitter, Instagram, etc. then something is wrong. You, as the business owner, should never be second in command when it comes to platforms advertising your business. Before you give your login information to the company doing your work, ask to be made the primary owner/administrator on all accounts, and require that they turn over all login information to you for accounts they create. 

• Companies that claim to offer custom content, but are actually content sharing with everyone. This is a common practice, and while not wrong by most accounts, it's not effective for marketing your business and isn't going to get the results you want. You're being charged premium prices for content that isn't tailored to you or your business, but rather, is shared across multiple clients in that same field. So, if you're an AC company and your marketing agency just posted a blog link about summer maintenance, chances are every other AC service company they work with got the exact same link. 

• Agencies that have their main office in an entirely different state (or country) than your business. How can you expect premium customer care if the person representing your business online isn't even familiar with your area? Much of digital marketing revolves around connecting you with potential customers by using local wording, trending topics, etc. in your own unique region. A one size fits all marketing agency can't offer that, no matter what they say. 

Newton Peach Marketing serves local businesses in the Winter Haven area because we ARE a business in Winter Haven. We consider clients our own friends and neighbors, and often frequent their businesses as customers ourselves. We offer in-person meetings, constant availability to handle questions and concerns, and we truly seek to manage your social media platforms and online presence in the same way you would. Content is tailored to you, and you are always the one holding the reins when it comes to how your brand is represented. Call for a free quote and let us help you grow your business the RIGHT way! 

Networking Matters Now More Than Ever: Tips for Employers and Applicants

With Florida preparing to slowly open businesses back up to the public, many employers are looking around at their now sparse staff and wondering how they're going to start up again. A quick hire without forethought can be bad news for your business, but we also know you're in a pinch to fill spaces quickly! The same is true for those who are now unemployed due to the recent shutdown  and face the uphill climb of finding a new job. Blindly going through the motions of trying to find the right fit can be time consuming, stressful, and disappointing.  Much like “cold calling” for salesmen, attempting to find employees (or find a job) without some prior connections will typically more time and more effort. Working within circles you’ve already created can make the process much more efficient. The problem, however, lies within creating those circles in the first place.  It can be hard to know how to make connection with other business owners, professionals in your area, and/or potential employees at this time, even as the re-opening process begins. Networking is the answer to making needed connections, and while it might look different for a while, there are still plenty of opportunities for you to make the connections you’re searching for!

Chamber Meetings

Your local Chamber of Commerce is a great place to start when seeking out networking opportunities.  Oftentimes in the past Chambers would host periodic meetings or gatherings where business owners (and sometimes employees) could socialize with one another and get to know others within the community.  This was when you would strike up conversations (and hopefully relationships) with other members of the Chamber in your town and use those connections for your benefit later on. While in-person meetings aren't happening yet with the current restrictions, many local Chambers are still participating in online meetings and chats via virtual platforms, and if you can get in touch by email or phone, you can probably request an "invite" to one of these virtual events. This will not only be the first step in getting to know those in your local chamber, but will also let you see how things are run within the organization and can give you perspective that will be valuable if and when in-person gatherings begin again. 

Community Involvement

Unlike the Chamber meetings, community events were often open to the public, making them a great place to find both other business owners, and potential employees. Local events were usually where vendors, business owners, and local professionals could mingle and lots of networking connections were made in this way. While those events won't happen for a while, there ARE ways to get involved in your community and make some of those same higher-level connections with professionals in your town. Look for opportunities to participate in something for the greater good of other residents in your city or neighborhood. Volunteer opportunities to help with those who are homebound, sponsoring students or organizations who are doing great things for our area during the COVID crisis, and even participating in community virtual events and chat forums can be easy ways to get your foot in the door with people who could help you fill openings in your staff, or help you find a job if you're seeking employment.

Conferences and Training 

In person conferences and work retreats are on hold for a while longer, but there are lots of training opportunities (paid and for free) online right now. By attempting to better yourself, you just might end up networking with some important connections at the same time! Both business owners and potential employees attend these types of trainings, and you never know who could be exactly the link you needed! 

Seeing local businesses thrive and grow is what Newton Peach Marketing is all about, and right now we want to make sure you feel supported as a small business owner. If you have questions about making sure your business is seen by the audience who needs your services most, or boosting your numbers online, call us for a free consultation and quote.

Happiness at Home: Surviving Quarantine While Having Fun

We are now a few weeks into the COVID-19 crisis here in Polk County, and now that a full shelter-in-place order has been put out by our government officials, we're likely looking at a few more weeks of being homebound with our families. Sure, for the first few days it might have felt pretty nice...plenty of time to catch up on movies, enjoy long days in your loungewear, and not having to leave the house. However, it gets old pretty quickly, especially if you have kids at home.

So, Newton Peach Marketing is here to help! Below are some fun ways to spice up the days at home, and make quarantine a time for making good memories with your family (and not just memories of Netflix). 

Theme Your Day Around the Theme Parks! 

Plenty of families saw their Spring Break plans of hanging out at Disney World or experiencing the fun of Legoland go down the drain quickly as Coronavirus loomed over us all like a dark cloud. While you can't experience the parks right now, you can bring some of the fun home! Thanks to technology like YouTube you can experience the "rides" from your living room couch. Make a full day of it! Start out by working together to recreate your favorite theme park meal at home, enjoy a treat that you associate with the park (you can order Mickey Ear ice cream through your local big box store now!) and spend some time on the rides as a family. Was Legoland your destination? Those rides are online too! Wrap up the day with a Lego building challenge and some fresh from your kitchen apple fries! 

Make Your Backyard a Destination 

If you have a pool, this is pretty simple. Set it up like a getaway! Put out your best pool furniture and accessories, keep a stock of fun drinks and snacks on hand in coolers by the pool, and make it a point to actually schedule a time to "go" to your pool. Organize pool games for your kids, order some fun new pool floats and toys/activities online, and make it your own personal water getaway. Don't have a pool? Your backyard can be just as fun. Sprinklers, obstacle courses, grill outs, etc. can be made "special" just by putting in a bit of effort. A great idea we're seeing from families with kids? A backyard campout, complete with s'mores, hot dogs, and late night stories. The temps are perfect for enjoying it without being miserable before sunrise. 

Go Out and Enjoy Yourself...from Your Car. 

While you can't go out to stores, restaurants, etc. right now, you can go out and drive. Plenty of neighborhoods are doing "bear hunts" by placing teddy bears in windows, and others are putting together egg hunts for Easter in the same way. Whatever your scavenger hunt includes, make it fun by putting together al list of places you want to stop and get meals and treats throughout your day. Many of our favorite local hot spots are offering drive through or curbside pickup. You'll be enjoying time out of the house, and supporting our local business owners at the same time! 

We know this isn't an ideal time for our friends and neighbors right now, but know that we are here alongside you, doing our best to keep things as encouraging as possible and making the most of these days. We have no doubts that Polk County will bounce back stronger than ever when this is over, and we'll all have a better appreciation for our jobs, our family, and our community. Stay safe and stay well! 

Have Your Mousse and Eat It Too: A Heart Healthy Recipe for Valentine’s Day

We all see it. Red hearts, Hallmark cards, and boxes of candy are everywhere you turn and it’s easy to see that love is in the air. Valentine’s Day is a popular holiday for couples (and in today’s world, for friends too) and the festivities often include delicious dinners and sweet treats. However, while Valentine’s Day is a well-known part of February, another important aspect of this month is overlooked.

February is National Heart Health Month. Heart disease is an epidemic here in the United States, and unfortunately, is a major cause of death in women. While heart disease can have many factors (including genetics), it’s no secret that a routine exercise regimen and heart-healthy diet are key components of avoiding the dangerous outcomes associated with heart disease. Unfortunately, that means many of your favorite foods might be off the table, or at the very least, altered in some way. Lowering your salt and sodium intake, watching out for unhealthy fats, and avoiding excess sugars and “fun” foods are all pieces of the puzzle when you’re building a healthier diet, but does that mean all treats are taboo? Not necessarily! With a few modifications, you can actually make some of your favorite dishes a bit more heart healthy, and when enjoyed on occasion (like Valentine’s Day!) they’re perfectly acceptable.

A popular dessert choice for many on Valentine’s Day is a rich chocolate mousse. Not only is it chocolate, which follows tradition, but it’s also luxurious and a bit more romantic than a chocolate chip cookie from the local bakery. The downfall is, this dessert, when made in its classic form, is full of unhealthy fats and is most definitely not part of a heart-conscious diet. Thankfully, there’s a solution that lets you have your mousse and eat it to! Dorothy Kern, the creator of Crazy for Crust, has a recipe for Heart Healthy Chocolate Mousse (see the full blog post and recipe here) and with a few substitutions she creates a perfectly acceptable and delicious alternative for traditional chocolate mouse that will make your significant other smile, and won’t make your doctor cringe. Want in on a fun secret? The main ingredient is avocado!

While the recipe above is a great way to boost your morale, it won’t do much to boost your business. That’s where another secret ingredient comes in. Digital marketing is the key to building your brand in your local community and across the internet, and for business owners in and around the Winter Haven area, Newton Peach Marketing is the solution. When you’re ready to grow your business give us a call.

Happy Valentine’s Day (and Happy Heart Health Month) from NPM!

365 Days of Christmas: Keep The Holiday Spirit Alive All Year Long

Christmas is a magical time of year, and no one can deny that there seems to be a certain bit of "cheer" in the air during this season. Whether it's the twinkling lights and upbeat carols, or anticipation of what's to come on Christmas Day, something makes us happier, more positive, and kinder at this time of year. This holiday season, Newton Peach Marketing is taking time to focus on just what makes this time of year so special, and how we can extend out the spirit of Christmas all year long. 

So, what does make the holidays so wonderful? 

First, we take time to focus on what actually matters. This time of year is when we step back from the hustle and bustle of work and monotony and look for opportunities to spend time with the ones we love. Making memories becomes the theme of the season and we carve out moments to bake the cookies that would ordinarily stay in the cabinet to avoid the mess, to stop for that warm cup of hot chocolate with our significant other and actually spend time cozied up in the coffee shop instead of running through the drive-thru, or to chat with our neighbor by the mailbox instead of rushing back into the house. By being willing to make time for people and memories, and not just rushing through our day-to-day, the spirit of Christmas tends to feel warmer and we feel more connected to each other. That's something we can certainly take to heart and spread out throughout the year. 

Christmas is when we focus on contentment as well. Yes, it's easy for us (especially our kids and young people) to focus on that Christmas list, whether it's going to "Santa" or to mom and dad, but overall this is the season when we focus on what we have instead of what we want. We recognize that others are less fortunate, we make charity and giving a goal, and we express thankfulness for our many blessings. Why though, do we quickly forget this when the Christmas trimmings are put away and life returns to “normal.” Practicing a spirit of contentment and gratefulness all year long is a wonderful way to extend the cheer of the holidays and to help charitable organizations function at their best all year, instead of hitting a high during the month of December and struggling during months afterward. 

Finally, Christmas is when we tend to go the extra mile. Graciously smiling at the person who cut in line at the grocery store instead of scowling and throwing out a negative comment, lending a hand to the young mom struggling with a stroller and her bags while opening a door, or "paying it forward" by picking up the tab of the person behind us in line are all ways we show "Christmas spirit" during the holidays, but sadly, by using the excuse of a holiday as our motivation, we lose out on the joy that would come from putting out this type of kindness 365 days a year. 

Wouldn't the world be a better place if we all sought to make Christmas last all year long? Let's remember what makes this season special long after the cookies are eaten and the presents have been forgotten, and do our best to make our homes and our communities reflect the spirit of the holidays every day. Our goal this year as we work with the business owners of Polk County is to offer kindness and joy in every presentation, every meeting, and each interaction with clients and customers. We can't wait to see how this impacts the city of Winter Haven and beyond. Join Newton Peach Marketing in the challenge to make this the best year yet!

Halloween at The Office: Making Your Workplace Holiday-Friendly

Halloween is coming up quickly and while employers don't necessarily have to think about their staff trick-or-treating, it is important to be aware of various holidays and how they might be used to boost employee morale. It doesn't take much money or effort to make your office environment festive, or at the very least, make the work day more conducive to your workers' need for family time on these special days. Newton Peach Marketing works with businesses of all kinds, and we've seen some pretty great ideas put into place by employers for various holidays, specifically for Halloween.

Take these tips and tricks to heart, and see what you could incorporate in your own place of business to get the spooky fun started this year:

Office Party. Let's face it, even adults enjoy a good party. While the festive cupcakes and fun treat bags of classroom parties gone by might not be the best way to celebrate anymore, an office party to celebrate fun holidays is definitely not out of the question! Whether you want to go all out with cubicle decorating or costume contests, or have a simple potluck for that day's lunch break, diverting from the usual hum-drum routine of work life with a fun, festive party is a great way to build team spirit among your staff, and have a great time as a group.

Participate in Local Events. From sponsoring a local trunk-or-treat or Fall Festival event, to handing out candy during a citywide trick-or-treating night, your business can make an impact on your community by playing a part in holiday events. This is not only a good way to give back, but it also offers free exposure for your brand, and that means more potential customers or clients for YOU. We call that a win-win.

Alter the Day's Schedule. On some holidays, especially Halloween, parents can experience work/life balance difficulties. Most of the time trick-or-treating kicks off a little before sundown, and for those who don't get off work until 6 or 7, it's nearly impossible to take care of picking up kids from daycare or sitters, getting dinner taken care of, and getting into costumes in time to get candy before night falls and it becomes more dangerous to be out on the streets (not to mention neighborhoods and HOAs with time limits for trick-or-treating). As an employer, you can win some serious points with your staff if you offer an early release from the office that day, or trade off hours with someone who doesn't have children and won't need to participate in the evening's festivities. Flexibility is key. Trust us, if you are understanding and willing to work with them, they'll be more likely to have your back when an unexpected deadline or office issue pops up.

We hope everyone here in Polk County has a safe and enjoyable Halloween this year. We look forward to seeing our local friends and neighbors out and about enjoying the fun, and are already enjoying the fun design work, festive giveaways, and other digital jobs we get to do for our clients at this time of year. Want to know how your business can make holidays work for YOU, and build your brand online by tapping into seasonal content? Call us! Happy Halloween!

Is Florida Ready for Dorian? Some Tips from One Local Business to Another

Tropical storm Dorian is in the process of being upgraded to a hurricane, and experts expect it to strengthen over the weekend and hit Florida sometime on Monday as a potential Category 3 or 4 storm. While it might not be classified as another Irma, none of us have forgotten the blow received by Polk County just shy of two short years ago, with some of us still recovering from physical and financial damage. Now that another storm is headed our direction, we thought it was a great time to throw out a few pointers as you prepare for the storm to make sure you (and your business) are ready! As fellow business owners here in Winter Haven, we make it our goal to ensure that our friends and neighbors are protected in every way possible, including their livelihood and their company.

Remember when preparing your business for a hurricane you should...

Take a "pre-storm" video for your insurance! Do a comprehensive video of your business (inside and out) and your property before the storm hits. Show any major outdoor features (fences, play structures, parking areas, etc.) and if possible, show the preparations taken to protect those items in the storm. For example, if you put up shutters on the windows make sure to show those, take time to film any tie-downs you added to your play structure, and so forth. This video not only serves as proof for making claims, but also means you're more likely to get your claim taken care of easily since it shows you made an effort to protect your business and there will be no question of whether or not the damages (if there are any) could have been prevented.

Stock up on some essentials for your office, no matter the strength of the storm. It doesn't take huge wind gusts to take out power in some parts of Florida, nor does it take a massive storm surge to affect water supply. Even a "minor" hurricane can cause big problems depending on where it hits along the coastline. Having items like clean drinking water, batteries, flashlights, and even a generator (ONLY to be used outside) is key in making sure you can still take care of yourself and your family in the event of losing power and/or water for a period of time. If you keep some of these items on hand in your place of business, you can not only use it as a backup place of respite if your home is damaged, but you can also offer shelter to those in your circle of friends or family who might need assistance after the storm.

Have all of your important papers on hand in case of emergency. If possible, keep important papers related to your business on your person (or close at hand) when a storm is approaching. The deed to your commercial property and/or office, insurance paperwork related to your business, employee records, etc. are all key pieces to have with you following a major storm, especially if your business sustains damages.

Newton Peach Marketing is gearing up for the storm with you, and we as always, we are here for local businesses in and around Polk County. We treat each client like a neighbor because we ARE your neighbor, working and operating here in Central Florida just like you. Good luck to everyone during Dorian!

Are You Ready? Kicking Off The 2019-2020 School Year in Polk County

Polk County begins the 2019-2020 school year on Tuesday, and parents are pulling together last minute supplies from their lists, assembling uniforms, and prepping for another year of lunch packing. The first few weeks of school are foundational, as the routines and habits you set up now can make or break the tone of the year for your kids, and for you! While there is plenty of advice floating around about planners and schedules and how to make sure our children are successful in and out of the classroom, here are some tips for kicking off the school year and setting up for a great year in ways other than organizers and homework plans.

First, remember to schedule down time! You've just come off of summer break, and with the start of the school year also marking the beginning of many extracurricular activities like sports and various lessons, it's easy to overload your schedule quickly and leave you and your children feeling overwhelmed. If every evening and weekend is filled with practices, games, recitals, or classes, you're leaving little time for self-care, which is important for every member of the family. While being active and involved is great, remember to schedule in at least a little bit of downtime for yourself and your kids amongst the busyness. It doesn't have to be much. Even 30 minutes a day of quiet time to regroup, read a book, take a nap, or sit in the sunshine is good for everyone in the family and will go a long way in lowering stress and boosting morale.

Additionally, remember to intentionally connect with your kids. After weeks of your kids being home from school, sending them back to the classroom (and then having them come home with additional hours of homework) means it can feel like you're doing more managing and less parenting. Back to school doesn't have to mean lack of connection with your children. Great ways to connect during the school year are getting up in time to have a simple breakfast together, lunchbox notes or surprises, setting aside evenings for family dinners, or even having a weekly movie night together. Connection looks different for every family, but is important to your kids, so don't forget to make time for it this year!

Finally, make education a family affair. It's no secret that kids who feel supported and encouraged in their education will do better in school and get better results in the classroom. Supporting your kids doesn't have to look like volunteering in their school multiple times each week. For you, it might mean making yourself available for homework questions and signing off on papers each evening after dinner, or providing assistance with a school project over the weekend. In addition to hands-on support with your student(s), developing a relationship with your child's teacher(s) is also a great way to create an environment at home that encourages learning and doing well in school. Many teachers make themselves available through in-person conferences, phone calls, or even emails, and simply checking in on occasion is a good way to let your student know that their teacher AND their parent(s) care about their education and want to see them be successful.

Newton Peach Marketing is proud to support our local Polk County schools, and we are wishing all of the teachers, students, and families a GREAT school year.

Building Your Business Starts with Building a Network: How Referrals Work

If you've followed Newton Peach Marketing for any period of time, know how much we value a referral system, and how we are big supporters of networking when it comes to building businesses of all sizes. When new business owners (or even longtime business owners for that matter) hear the terms "referral" or "networking" though, they could be confused by exactly what those words mean, and how they play into growing a client base and seeing their profits increase. It's important to know that knowing the meaning of the terms matters for sure, but knowing how to implement them in your own business matters just as much, and will be key in seeing maximum growth.

When we mention referrals, we don't just mean a positive review from a previous customer. A referral can be a customer, but it could also be a friend, a fellow business owner, or someone you've met through a specific referral program. Regardless of what your connection with the individual might be, what's important to note is how they help your business through a referral. While a simple Google review is helpful, and will help you build a reputation, a true referral is when an individual specifically connects you with a "hot" lead for a new customer or client. This essentially means they contact the lead and mention your name, give them your contact information (this could be a phone number, Email address, website, or even your business card), and encourage them to utilize your product or service. By using their personal relationship with the person they increase your chances exponentially over a simple cold call. We all know how important word of mouth is when it comes to business, whether finding the best place in town to get a good burger, to the best plumber for a leaking pipe. Referrals are really an "organized" word of mouth process. They help you get the word out about your product or service in a personalized way, and that can be huge in growing your business locally and beyond.

A network is also key in growing your business, and is essentially made up of referrals at its heart, although it goes beyond this. A network, in this context, is a group of people you can count on for continued referrals. This could be something you've just built on your own, or through a club or organized group of business owners, but regardless it's meant to grow on itself and lead to increased referrals over time. Picture it like a tree. You start with a single referral (the "seed" if you will) and that grows into a client for you. That client then refers you to three of their friends and/or fellow business owners (your first branches), which eventually turn into steady customers, and then refer you to several of their friends. Over time, that initial referral and new client turn into countless referrals and/or customers, and that can lead to explosive business growth if it takes off. This is why many business owners invest in clubs or organizations that are based on building networks. Newton Peach Marketing is proud to be part of our local BNI chapter here in Winter Haven. BNI has over 9,000 chapters around the world, and while they are a wonderful option for many businesses, there are plenty of smaller, localized options as well, including your own local Chamber of Commerce.

Regardless of how you choose to go about growing your business with referrals and networking opportunities, we hope you'll look into somehow incorporating the above techniques into your plan for the coming year. We've seen so many clients experience the excitement of growth by simply building a group of referral contacts. We've also seen business owners grow in big ways by taking time to invest in their business and intentionally work on building their brand and getting their name out in the community. Newton Peach Marketing specializes in customizing digital marketing plans for businesses of all sizes, and we tailor everything to your needs, your budget, and what YOU want for your business. How can we help you and become part of your network? Give us a call for more information or to schedule a consultation.

Can Videos Grow Your Business? Why We Are LOVING YouTube for Small Business Marketing

YouTube is, perhaps, one of the most quickly growing platforms in the world of social media and digital marketing, yet many small businesses discredit it as something only for "big companies" and therefore pass it by when developing their plan for business growth and advertisement. However, YouTube actually caters to small businesses, by giving them a chance to reach a much larger audience, connect with potential sponsors or collaboration partners, and build their brand beyond their own community. In addition to the free platform, YouTube now offers a variety of monetization options, meaning you can make profit from your video content!

Here are three reasons why Newton Peach Marketing loves YouTube, and why you should consider it for your own business plan!

1. It's FREE! Did we mention, YouTube is free? That's right, there is no startup fee, no registration cost, or subscription service required to take advantage of YouTube for your business. All you need is a Google My Business account (attached to your gmail) and you are ready to set up a profile on YouTube for your brand and start putting out content so you can connect with your audience faster. Very few platforms that offer the options available with YouTube are free, so we think this is a huge perk.

2. You can make money with your regular content! YouTube works with lots of big brands who want to advertise to the millions of viewers who frequent YouTube each day. What does that mean for businesses like you? Well, YouTube will give you the option of monetizing your business, which means advertisements can be played before, during, or after your video content. Because your video is used to pull in viewers, you get paid for allowing these big brands to advertise. It's basically free money! Note: your viewers are not forced to watch these advertisements. They often have the option of "skipping" the ad after a few seconds, so no worries about tricking your audience into watching ads they didn't ask for.

3. You can get sponsors for your business and your brand! Companies are constantly scanning YouTube for businesses and brands that represent something similar to, or related to, their own product or service. These companies will usually reach out asking if you're interested in reviewing their product or service, and will likely ask you to make a video about said product or service if you liked it during your review. These collaboration or sponsorship videos are a great way to not only meet other names on YouTube, but can also grow your own following (since fans of the other company will likely follow you due to your connection).

Newton Peach Marketing is happy to work with clients who are interested in incorporating YouTube into their advertisement and marketing strategy. We work with you to come up with content ideas, seek out resources for creating that content, and then building and managing your YouTube account for optimum exposure. How can we help you grow YOUR business?

The Package Deal: Social Media Management vs. Posting Alone

Social media is one of the, if not the, top means of advertising your business in today's technology-driven world. Because of this, marketing consultants and firms often advertise social media as one of their services, and when you outsource your marketing to these providers, they typically guarantee X number of posts per week/month on your selected social media platforms. While posting in and of itself is important when building your brand online, it doesn't completely cover your bases in the world of social media. That's why Newton Peach Marketing offers full social media management. 

What's the difference? 

Well, picture your business's social media presence like a retail shop. While it's important that each department run well, if you only focus on one department and ignore the rest, the store just won't work. The same is true of your social media platforms. Posting alone is only one portion of keeping your platforms running. Engaging with followers and commenters, keeping up with messages within each platform and responding in turn, overseeing job postings and applications (if applicable), making sure contact information is kept up to date and current across all platforms, and routinely maintaining visual appeal are all key parts in making sure your social media profiles are representing your business in the best way possible. Newton Peach offers all of this and more. Instead of simply posting for you on a schedule, we place ourselves in your shoes and operate the social platforms on your behalf. This includes engaging your customers and followers in the messages and comments section, changing out content and artwork (profile pictures, cover photos, etc.) with seasonally appropriate options or content of your choosing, routinely updating contact information, and so forth. 

When it comes to the posting itself, we are proud to customize content for each of our clients, including fun designs, a variety of both informative and entertaining verbiage, and linking over important items from your own website and/or blog to improve traffic between your various points of contact online. When you trust Newton Peach Marketing with your social media you are getting the package deal, and can rest assured knowing your business is in good hands. 

Give us a call for a free quote and find out how we can help you grow your business and build your brand! 

Making the Sale: How Realtors Can Use Marketing to Increase Profits

The real estate market is BOOMING! People are flooding into Polk County looking for the perfect location for their home and/or business. Realtors are scrambling just to stay on top of their current sales, let alone putting effort into growing their business further. However, we all know the adage: a business that isn't growing is...dying. Fortunately, that does not have to be you. A strong marketing plan is a strategic way to keep your business growing, and with modern day digital options, your choices are many when it comes to how, when, and where to advertise your real estate business.

At Newton Peach Marketing, we are passionate about helping local businesses in and around the greater Winter Haven area grow to their full potential, and that includes you. If you're a realtor who knows you need to put effort into growing your brand, but don't know where to start, this post is targeted at you. Here are just a few ideas you can jumpstart business growth and establish yourself in the area:

• Use keywords in all online content. Blogs, social media posts, your website, and even miscellaneous posts on real estate platforms will increase your hits online, and will result in more exposure for you. City names in your area where you work, real estate terminology, and even specific area attractions are great to include since they'll get more search hits that directly correlate with your services and your business. In other words, the more times your name gets tagged with these words, the more likely you'll be to come up in search results when people Google things like "great realtors in the Central Florida area" and that means more clients (and profit) for YOU.

• Share posts from the social media pages of area attractions, local restaurants, unique local businesses, etc. Not only does this help "build your brand" of supporting other locals, but it also showcases what your area has to offer and why people would want to buy there. The goal is to make your area look as attractive as possible, because once you get people interested in the region, you can interest them in the various homes or properties that you have for sale through your real estate business.

• Stay engaged and active on your online platforms...especially social media! Facebook, Twitter, and Instagram can be huge assets to realtors if you know how to use them properly. These platforms require solid content that's entertaining and concise, eye-catching pictures, and quick response time to offer maximum benefit, but if you're willing to put that effort in, the results can be surprising. You'd be surprised how many current home buyers found the house they're purchasing through an online platform. Be sure that you're including current, featured listings in priority spots on your social media pages, and then SHARE THEM! Making a post shareable (or encouraging people to retweet it) is a nifty way to spread awareness of what you have available and increase your reach.

• Spend money on the photography...it's worth it! Good HDR photos can make or break how many prospective buyers you pick up when marketing your brand online. Hiring a photographer, or investing in a top notch camera and learning how to take professional grade photos yourself, will make it much easier to get the look you want and pick up more buyers with each listing/post/etc.

• Have a pro come in and help with Open House events. You can't be everywhere at once. Having marketing personnel there to help you oversee greeting visitors, making sure materials are in the hands of buyers, and refilling any water coolers, refreshment trays, and so on is a great impression on those who take the time to come to the open house, and frees you up to talk business with seriously interested buyers, or visitors who need a little extra attention from you as the realtor.

• First impressions matter. Materials such as flyers, online ads, posters and signage, etc. need to be well-designed, eye-catching, and consistent to make the best impression on your audience and hopefully draw people in. Quality materials directly reflect your business, and you want to give off the right impression.

Feeling slightly overwhelmed with all that info? We know that all of these tasks and ideas on top of your current workload can seem impossible, and you probably think that hiring in-house marketing or a marketing agency would be out of your budget...but don't jump to conclusions just yet. Newton Peach Marketing offers services tailored to each individual client, meaning we take your needs, your goals, and your budget into consideration when formulating a plan. There are no prepackaged marketing plans here...just one local business trying to help another, with skills and connections we've acquired through our years in the marketing world. Take some time and chat with us about your own unique business, and how you want to promote it to the people in this area. You just might be surprised how we can help you achieve that goal at a price you can afford. We can't wait to work with you and help you make the sale again and again!

Green and Growing: What Newton Peach Marketing Does for Winter Haven Businesses

Spring is here, and many of us are thinking of things green and growing. However, while you are picturing flowering plants and colorful blooms in pots or as part of beautiful landscapes, we are picturing businesses, and the clients we represent. For Newton Peach, green and growing is what we set up as a primary goal for each customer that comes to us requesting assistance with a website, creative solutions for their social media accounts, or even an eye catching piece of print in the form of business cards or flyers for local events. How though, do the words "green" and "growing" tie in to these things?

Well, "green" refers to what we want to see in YOUR hands in the form of increased profits for your business. We aim to bring in more customers for you by targeting your audience in direct ways, and getting your name in front of the very people that need your product or service. We build your online "presence" and brand and over time, this gives people a sense of knowing you and feeling confident in choosing you for their needs. So, while green plants and blossoming flowers are beautiful, the green we want will show up in your wallet.

"Growing" is our main task when it comes to your business. Growing in size, growing in influence, and growing in efficiency and profits (as mentioned above) are just a few of the things we strive to help you do, and by utilizing the techniques mentioned above, and many more, we have seen this happen for businesses throughout the greater Winter Haven area. Clients all over Polk County have let us step in and walk alongside them as they make their mark in our area, and with each one, we are reminded of how much we love cultivating growth, much like gardeners and farmers enjoy the dirt on their hands and the joy that comes with harvesting fresh fruit, vegetables, and flowers throughout the year.

Do you feel like your business is thriving? If not, it might be time for some fresh perspective! Newton Peach Marketing is ready and waiting to help you grow this year. Take that step forward and give us a call!

Show Your Favorite Businesses Just How Much You LOVE Them This Valentine's Day

Valentine's Day is all about showing those around you how much you care. Giving gifts, acts of service, or a simple "I love you" to remind someone that they are important to you are all ways we share the love around this holiday. Have you thought about showing your favorite local businesses just how much you appreciate them, and care about their success in the community though? They might not be your first thought when Valentine's Day rolls around, but there are many ways you can show them some love and help boost their presence in the community not just on holidays, and EVERY day. 

How? 

Give them positive reviews. It's easy (and common) to leave a negative review. When we receive goods or services that are less than satisfactory, we want a sense of justice, and often, leaving a scathing review makes us feel somehow validated in our displeasure...and we totally understand that! After all, that's what reviews are for, right? They are the modern day "comments box" for businesses, and they give other potential customers insight into what they can expect from a particular business or brand. How often do you leave a positive review though? Taking those extra few minutes of your time to leave a review letting a business owner know how much you were impressed by their product, their service, or even their staff is a great way to show them some love, and send other customers their way. 

Make them your first choice. How often do we say we like a local business, but the first time a shopping need comes up, whether for a gift, a home service, or simply something for your home, you jet off to the big box store down the street simply because it's convenient? Taking the extra time and effort to utilize local small businesses as your first shopping choice not only makes them feel loved, but makes them successful, and that benefits everyone in the community. Cities where businesses are growing and thriving have better economies, and higher employment rates. What's not to LOVE about that? 

Refer your friends. Word of mouth is a key way to grow small, local businesses, and any marketing expert will tell businesses owners how vital it is to get people talking about their brand and name within the community. A business card, a social media post, or even a booth at a downtown fair or market are definitely key points in growing a business and brand, but even those who visit the booth, see the Facebook ad, or receive a business card might not follow through and become a patron unless a friend or family member can personally attest to the quality of the goods or services offered. That's where YOU come in. If you love a local business, tell people about it! Share their posts on Facebook and throw in a personal reference for your contacts. Did someone comment on that great piece of jewelry you're wearing from a local boutique, or ask you how you've landscaped your yard so beautifully for the upcoming spring season? It's ok to name drop! Spreading the names of small businesses will help them immensely, and will ensure that your treasured goods and services that they offer will be around for years to come. 

Newton Peach Marketing is committed to making sure our local businesses in and around the Winter Haven area thrive and grow. By customizing plans for each individual client we ensure quality services at a price they can afford. When you put your business growth in our hands, you are given the freedom to pay only for what you need, and nothing more, unlike pre-determined packages with larger marketing firms. That means you're left with more money to invest back into your business, allowing you to continue to expand...and nothing makes us happier than seeing you succeed. Interested in what we can do for you? There's a simple two step process: give us a call, and tell us how you want to grow in 2019. We do the rest!